Byzen Digital Inc. announced that Joshua C. Simons, a visionary Strategic Marketing Innovator, has been appointed to the company’s Advisory Board, effective immediately. Mr. Simons is a seasoned business builder and team leader who has deep expertise in carefully articulating and developing a successful business vision. His role in the companies he’s launched or led has provided him with the paradigm-shifting insight to define the strategic product position—a critical step toward reinventing or staging a company’s overall brand personality and image. Mr. Simons is proficient at creating an environment that encourages participation, promotes accountability, builds consensus, and develops and empowers key talent to meet goals and objectives. He views challenges as opportunities and thrives in a fast-paced environment that requires the sensibility to address changing priorities and circumstances smartly, timely, and accurately. Mr. Simons is recognized for his ability to transform the USA Super Bowl halftime show from a sleepy, low-ratings display of marching bands to a global blockbuster of entertainment headlined by superstars like Michael Jackson, David Bowie, Tina Turner, Prince, Janet Jackson, The Who, Justin Timberlake, and the Rolling Stones. He revolutionized brand marketing by pairing top clients like Pepsi, Ford, Sony, the NFL, NASCAR, Revlon, Target, Bacardi, Panasonic, and MGM-Mirage Hotels with attention-grabbing events and venues. He helped pioneer new-technology media by creating, launching, and leading satellite radio powerhouse XM, which evolved into SiriusXM; and Rockbill/EMCI, the first branded entertainment company launched in the USA. Mr. Simons has also spearheaded the creative and business-development efforts behind the launch of the first 24/7 OTT gaming television network, The WHAM Network, devoted to the booming business of professional and amateur video gaming, and the creation of a game-changing, new set top box from DevWerks built for underserved TV households in North America and Asia without access to high definition television.