Choice Hotels Selects McKinney as Creative Agency of Record
January 07, 2019 at 09:30 pm IST
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Choice Hotels International, Inc. has named McKinney as its new lead creative agency. Beginning this month, McKinney will work with Choice Hotels to develop a new creative platform for the Choice Hotels masterbrand as well as provide strategic and creative support for the full portfolio, which includes proven brands like Comfort Hotels, Quality Inn, and Cambria Hotels. A new multi-channel advertising campaign is expected to debut in 2019. McKinney will lead all strategy and creative development, including broadcast, digital, social, radio, print, and out-of-home. The account will be run out of McKinney's headquarters in Durham, N.C., and support both theChoice Hotels masterbrand as well as the company's individual brands: Ascend Hotel Collection, Cambria Hotels, Comfort Hotels, Sleep Inn, Quality Inn, Clarion, Clarion Pointe, Mainstay Suites, Suburban Extended Stay Hotel,WoodSpring Suites, Econo Lodge, and Rodeway Inn.
Choice Hotels International, Inc. is a hotel franchisor. The Companyâs segments include Hotel Franchising & Management and Corporate & Other. The Hotel Franchising & Management segment includes the Company's hotel franchising operations which consists of its 22 brands and brand extensions and the hotel management operations of 14 hotels (inclusive of four owned hotels). It has 7,527 hotels with 632,986 rooms open and operating, and 1,032 hotels with 105,062 rooms. The Companyâs brands include Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Ascend Hotel Collection, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, and Cambria Hotels. It also includes Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brands, which are located across the United States, Canada, the Caribbean and Latin America.
CHOICE HOTELS INTERNATIONAL, INC. 
