Choice Hotels International, Inc. announced the transition to choiceEDGE, the first new global reservation system (GRS) from a hotel company in over 30 years. The distribution platform supports more than 6,500 Choice Hotels properties globally. The choiceEDGE platform leads the way for the industry's shift towards accelerated global digital communication and guest experience personalization through data analytics. choiceEDGE and its cloud-based, technically advanced design is built to effectively handle the current and future volume on digital channels, and is the most advanced GRS in the lodging industry. The platform manages all distribution for Choice Hotels, optimizing rate, inventory, availability, shopping, booking and reservations for its website, mobile apps and third-party distribution partners. choiceEDGE features: Faster-to-market new products, features and third-party connectivity. Cloud-based scalability, stability and performance delivered through a "reservation-as-a-service" model. Preconfigured, connectivity with online travel agents, global distribution systems and property management systems, enabling rapid onboarding of hotels and instant value delivery. Capability to add selling disparate inventory types, including hotel rooms, meeting rooms, vacation rentals and package offerings – or any space for any duration.