AmerisourceBergen unveiled a new company brand, including a new logo, website and renewed design, all of which reflect the differentiated and innovative value the company brings to its customers, associates and global healthcare marketplace. The multi-year, branding evolution process was a thorough approach that included in-depth analysis among internal and external partners. AmerisourceBergen worked with MetaDesign, a global branding and design firm, to systematically approach rebranding with a design-centric mindset. The new brand is driven by a spirit of innovation with a design that is energizing, confident and inspiring. The vibrant colors, dynamic gradients and powerful imagery evoke a radiant and bright experience. The new AB Gilroy font features a modern design-driven aesthetic with a powerful open type feature that is able to accommodate global languages and extensive digital applications. AmerisourceBergen’s new wordmark logo is a move toward simplicity, increasing impact while reducing complexity, and projects a forward-thinking, bold organization.
Cencora, Inc. specializes in distributing pharmaceutical products. The group supplies generic and name-brand medications, OTC healthcare products, and home care equipment to healthcare providers (hospitals, clinics, pharmacies, physicians, etc.) located in the United States and Canada. The group also offers services to physicians and patients (support and reimbursement assistance services, prescription management services, nursing services, home injection and perfusion services, etc.).
CENCORA, INC. 
