The Board of Cellular Goods plc announced the appointment of Anna Chokina as Chief Executive Officer and Director to drive the Company's next stage of growth following the launch of its inaugural product range on 1 December 2021. Anna succeeds Alexis Abraham, who becomes Chief Strategy Officer, and both appointments take effect from 6 December 2021. Anna is a highly successful and experienced executive having spent more than 20 years in senior level roles in the fast-moving consumer goods industry. She was previously the Vice President of Global Colour Cosmetics, Global Face Care and Personal Care at Avon where she established a solid track record of implementing business transformation in a competitive environment.