Cellular Goods announced a reorganisation of its executive management team to support the next stage of the Company's growth. Eric Chang, Chief Operating Officer and a Director of Cellular Goods, is stepping down from the board and leaving the Company on the 15thof April 2022. The Company will not appoint another Chief Operating Officer.

A new position of Chief Supply Chain Officer is being created to strengthen the operational management team, improve efficiency in delivering the Company's strategy and reduce its cost base. Nikhil Vijayan has been appointed as the Chief Supply Chain Officer, effective from 28 March 2022. Nikhil will be based in London, providing a talent upgrade to the Company's UK operations.

Eric, who is based in Vancouver, and has served as Chief Operating Officer since February 2021, was part of the team that oversaw Cellular Goods' listing on the London Stock Exchange and the successful launch of the Company's inaugural 'Look Better' (skincare) and 'Feel Better' (supplements) product ranges in December 2021.