Cardlytics, Inc. Expands Presence in San Francisco; Appoints Kasey Byrne as Senior Vice President of Marketing
January 08, 2013 at 10:00 pm IST
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Cardlytics, Inc. announced plans to build its West Coast presence through a base in San Francisco. The company has leased office space in downtown San Francisco, and has begun building a team in marketing, sales, and mobile development.
As part of the expansion, Kasey Byrne has joined the company as Senior Vice President of Marketing, and will be based in San Francisco. Byrne will be responsible for worldwide marketing, branding, advertising and communications. Most recently, she was Vice President of corporate marketing for Aktana, a pioneer in actionable analytics for sales force effectiveness.
Cardlytics, Inc. is a provider of a digital advertising platform. The Company operates an advertising platform within its own and its partners' digital channels, which includes online, mobile applications, email and various real-time notifications (the Cardlytics platform). Through the Cardlytics platform, marketers can deliver advertising content to customers that allows them to earn rewards, which are funded with a portion of the fees it collects from marketers. It maintains the Cardlytics platform in both the United States and the United Kingdom. With the Cardlytics platform, it enables marketers to reach potential customers across its network of financial institutions (FI) partners through their digital banking accounts. It also operates a customer data platform, Bridg platform, which utilizes point-of-sale (POS) data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing.
CARDLYTICS, INC. 
