CableClix, USA, Inc. has augmented its team of industry leaders by engaging award-winning Dale Herigstad, to conceptualize the interface needed to personalize and dramatically improve the TV-streaming experience for cord-cutting viewers around the globe. Dale, four-time Emmy-winner and internationally recognized thought leader in interaction design, will reimagine the TV-viewing interface to ensure CableClix's platform dramatically improves viewer experience and opens up a new generation of cord-cutting content consumption. Dale and Cauri are supported by Jason Schoch, also joining the team this month. Schoch is a research-focused user experience (UX) designer, and expert at user-testing - an integral role for a product in a market where no one has yet created an interface that fully meets user needs. CableClix's growing team is using big data twinned with AI (Artificial Intelligence) to perfect the personalization of TV content, and capture valuable data that tracks rapidly-changing viewer behavior in the global online TV-streaming market.