C21 Investments announced the appointment of Randy Torcom as Vice President of Marketing. C21's vertical integration is important for maintaining high margins; however, brand building is the future of the industry. The addition of Torcom to the C21 team, with his marketing and branding experience, is instrumental to the execution of the Company's brand building mission. Torcom has more than 18 years' experience crafting innovative strategies to introduce new product lines while enhancing brand identity and consumer perception. Randy's most recent experience includes his role as Vice-President of Brand Marketing at Burton Snowboards, where he owned the brand voice and drove competitive market positioning across multiple channels.