Byrna Technologies Inc. announced the appointment of Reilly Schueler as Director of Sales & Marketing. As Director of Sales & Marketing, Reilly will be responsible for building Byrna's e-commerce and social media marketing program, developing the Byrna® brand through the creation of print and digital content and the use of appropriate influencers, creating and implementing a nationwide reseller program focused on expanding Byrna's market penetration through gun shows and other direct to consumer events and developing a Byrna distribution network of bricks and mortar outlets.