BUONGIORNO SPA 
By iPhone-optimised website will be in English since over 80% of Buongiorno's revenues come from outside Italy, and the company website is attracting increased visits from outside its home country.
Mobile site echoes the recent announcement of the Company's strategic refocusing aimed exclusively at the B2C business.
London, UK, November 17, 2011 - Buongiorno S.p.A.(FTSE Italy STAR: BNG), global leader in paid content for mobile devices, announced the launch of the iPhone version of its corporate website today.
The iPhone-optimised mobile site arrives just a few days after the announcement of the company's strategic refocusing of its core B2C business, which began with the acquisition of Dada.net and concluded recently with the spin-off of the majority of the company's B2B operations. The iPhone-compatible site enables targeted browsing for members of the public interested in corporate information. The slick, easy-to-navigate interface means users now have an excellent user experience on their iPhone when visiting the Buongiorno website.
The Buongiornowebsite includes device recognition for when an iPhone user visits the site on their device, and presents Buongiorno's offering in the different areas of expertise, such as paid content, apps, mobile payments and e-gaming. It also provides immediate access to Buongiorno's stock price performance at the touch of a button, thanks to Teleborsa's dynamic plug-in.
"Telling the company's story through the use of a corporate website designed especially for
iPhone users gives Buongiorno the potential to access more than 150 million devices worldwide. This completes our aim of offering immediate and transparent communication to all of our stakeholders," commented Lucia Predolin, Director of Buongiorno's International Marketing & Communication. "Our mission of transparency, openness and dialogue with our customers and users is aligned to the work we're doing with our Twitter and Linkedin channels."
Buongiorno decided to optimise its website firstly for iPhone users due to the wide usage and influence of Apple iOS devices,' as well as considering its own traffic analysis metrics.
From the time of its launch (February 2011) and to-date, Buongiorno's new corporate website has recorded a significant net increase in visits (+34% compared to the same period in 2010), with a total of almost 1 million page views. Today, 50% of mobile visits are from an iOS device. In addition, around 35% have visited the financial section of the site, where it is possible to access [real-time] stock information. This has been made possible thanks to the implementation of a dynamic HTML5 plug-in supplied by Teleborsa.
When developing the mobile corporate website, Buongiorno paid
close attention to the consistency of content between the web
and iPhone versions of the site, as well as to the user
experience. iPhone users can access all the main
sections found on the web version, as well as share content
across their social networks, including Twitter and YouTube.
iPhone users can also add the Buongiorno site as
a bookmark on their home screen.
The iPhone-optimised mobile site has been entirely developed
by Buongiorno's Tech
Team professionals.
Buongiorno is known in the worldwide mobile commerce ecosystem for developing and managing paid apps and contents that help consumers get greater enjoyment from mobile devices.
With direct connections to more than 130 telecom operators in 25 countries, over 10 years' experience and a team of 850 professionals, Buongiorno makes the mobile internet experience happen. In 2011, Buongiorno has undergone a refocusing change, materialized via the acquisition of Dada.net and the spin-off of the majority of its B2B business.
Buongiorno concentrates exclusively on delivering a top notch mobile entertainment experience to end consumers and is investing heavily to market a few high-potential businesses based on paid content on mobile, such as the mobile payments solution Cashlog.com and e-Gaming portal Winga.com.
Buongiorno is headquartered and listed in Milan (FTSE Italy STAR: BNG).
For more information about Buongiorno, please visit the website: www.buongiorno.com.
