Bridgeline Digital, Inc. Unbound Platform Selected to Power Prominent Health Care Alliance’s Website Redesign
January 17, 2019 at 07:45 pm IST
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Bridgeline Digital, Inc. announced that they partnered with a Massachusetts based health system that operates several hospitals in the Northeast United States and provides services to over 150,000 patients in the region. This engagement includes a perpetual license subscription to the Bridgeline Unbound Digital Experience Platform (DXP) as well as professional services, totaling a combined investment of nearly $500,000. The Health System will leverage Bridgeline’s professional services - including User-Centered Design, Digital Strategy and application development to deploy the new, mobile-friendly, patient-facing digital experiences on the Bridgeline platform. The goals of the engagement are to consolidate multiple, inconsistent and disparate websites across a variety of domains and content management systems into a unified digital experience powered by the Bridgeline Unbound platform. This strategic initiative will help the healthcare provider increase brand awareness in the highly competitive healthcare market, drive patient retention and increase new patient acquisition while creating efficiencies and cost savings for the organization.
Bridgeline Digital, Inc. is a marketing technology software company. Its Unbound platform is a digital platform that integrates Web content management, e-commerce, e-marketing, digital marketing, and Web analytics. It offers enterprise site search solutions with its Celebros Search and HawkSearch products. The Celebros Search is a commerce-oriented site search product that provides for natural language processing and incorporates artificial intelligence to present relevant search results based on long-tail keyword searches. HawkSearch is a site search, recommendation, and personalization application built for marketers, merchandisers, and developers to enhance online customer's content search. Its Woorank is a search engine optimization (SEO) audit tool that generates an instant performance audit of the siteâs technical, on-page, and off-page SEO. Its TruPresence is a Web content management and e-commerce platform to support the needs of multi-unit organizations and franchises.