BrainChip Holdings Ltd. announced it has retained Mr. Luis Coello to serve as Director of Sales and Business Development for the Europe, Middle East, and Africa (EMEA) region, reporting to Robert Beachler, BrainChip's Senior Vice President of Marketing and Business Development. Mr. Coello has vast experience in introducing video solutions across Europe and the Middle East, with major successes in selling video surveillance systems, traditional and AI-based video analytics, and communications infrastructure to government and commercial agencies.