Company Björn Borg AB

Company Björn Borg AB

BORG

SE0020050805

Apparel & Accessories

Equities

BORG

SE0020050805

Apparel & Accessories

Business Summary

Sales per Business

Sales per region

Managers

Members of the board

Share class

Shareholders

Company contact information

Sector

Sales per Business

Sales per region

Annual profits - Rate of surprise

Sector Other Apparel & Accessories

Business Summary

Sales per Business

Sales per region

Managers

Members of the board

Share class

Shareholders

Company contact information

Sector

Sales per Business

Sales per region

Annual profits - Rate of surprise

Sector Other Apparel & Accessories

Market Closed - Nasdaq Stockholm Other stock markets 08:59:37 15/05/2024 pm IST			5-day change	1st Jan Change
52.5 ^SEK	-0.94%		+5.95%	+17.71%

23/02	Björn Borg AB Reports Earnings Results for the Full Year Ended December 31, 2023	CI
23/02	Björn Borg AB Reports Earnings Results for the Fourth Quarter Ended December 31, 2023	CI

Bjorn Borg AB is a Sweden-based company engaged in the fashion industry. The Company owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Companyâs product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.

Number of employees: 151

SEK in Million	2022	Weight	2023	Weight	Delta
Wholesale 64.8 %	540	62.7 %	577	64.8 %	+6.96%
Own E-Commerce 17.3 %	-	-	154	17.3 %	-
Own Stores 11.7 %	-	-	105	11.7 %	-
Distributor 5.2 %	92	10.7 %	47	5.2 %	-49.61%
License 1.0 %	9	1.0 %	9	1.0 %	+2.93%

SEK in Million	2022	Weight	2023	Weight	Delta
Sweden 35.0 %	287	34.3 %	305	35.0 %	+6.54%
Netherlands 23.0 %	179	21.4 %	201	23.0 %	+12.13%
Finland 13.0 %	112	13.4 %	113	13.0 %	+1.37%
Germany 10.0 %	93	11.2 %	87	10.0 %	-6.50%
Others 8.0 %	165	19.7 %	70	8.0 %	-57.60%
Norway 4.0 %	-	-	35	4.0 %	-
Belgium 4.0 %	-	-	35	4.0 %	-
Denmark 3.0 %	-	-	26	3.0 %	-

Managers	Title	Age	Since
Henrik Bunge CEO	Chief Executive Officer	51	04/14/04
Jens Nyström DFI	Director of Finance/CFO	51	01/18/01
Daniel Grohman COO	Chief Operating Officer	49	01/15/01
Emma Lidfeldt IRO	Public Communications Contact	35	01/15/01
Joacim Sjödin SAM	Sales & Marketing	49	01/15/01

Members of the board	Title	Age	Since
Fredrik Lövstedt BRD	Director/Board Member	68	01/04/01
Mats H. Nilsson BRD	Director/Board Member	69	01/98/01
Heiner Olbrich CHM	Chairman	59	11/15/11
Jens Høgsted BRD	Director/Board Member	52	01/21/01
Alessandra Cama BRD	Director/Board Member	57	17/18/17
Anette Klintfält BRD	Director/Board Member	61	01/19/01
Johanna Schottenius BRD	Director/Board Member	43	18/22/18

	Vote	Quantity	Free-Float	Company-owned shares	Total Float
Stock A	1	25,148,384	11,747,126 ( 46.71 %)	0	46.71 %

Name	Equities	%	Valuation
NORDNET AB 10.01 %	2,516,231	10.01 %	11 M kr
Martin Bjäringer 9.941 %	2,500,000	9.941 %	11 M kr
Mats H. Nilsson 6.515 %	1,638,440	6.515 %	7 M kr
Johan Vilhelm Schottenius 5.592 %	1,406,400	5.592 %	6 M kr
Thomas Eklund 5.324 %	1,338,833	5.324 %	6 M kr
Lazard Frères Gestion SAS 5.229 %	1,315,000	5.229 %	6 M kr
AVANZA BANK HOLDING AB 4.990 %	1,254,805	4.990 %	6 M kr
Per Josefsson 3.976 %	1,000,000	3.976 %	4 M kr
Fredrik Lövstedt 3.778 %	950,040	3.778 %	4 M kr
Sten A Olssons Pensionsstiftelse 2.155 %	541,852	2.155 %	2 M kr

Bjorn Borg AB

Frosundaviks Alle 1

169 70, Solna

+46 8 50 63 37 00

http://www.bjornborg.com

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