Birks Group Inc. announced that Ms. Aurélie Pépion has been appointed Vice President, Omni-Channel Sales and Operations, effective April 2, 2018. Ms. Pépion was recently the Managing Director Canada of Swarovski (Consumer Goods Business) and, as such, was responsible for Swarovski's Canadian retail and wholesale operations, marketing and merchandising. Ms. Pépion had been with Swarovski since February 2009 in various positions, namely, Director Multibrand (Europe, Middle East, Africa), Head of Retail Multibrand (France), Key Account Manager (France), and Watch Distribution Manager (France).