Bio-Techne Corporation launched Ella, the first member of the new Simple Plex platform through its Proteins Platform division under the ProteinSimple brand. This launch represents the re-branding of the previously acquired CyPlex instrument platform from CyVek. The Simple Plex platform is a transformative immunoassay technology which integrates an innovatively designed microfluidic cartridge with a analyzer to deliver the most efficient benchtop immunoassay system along with reliable results.

It brings a level of automation to the traditional ELISA by providing 'sample-to-answer' test results in a sealed disposable cartridge within 1 hour while removing operator related biases. In addition, because of its unique multi-analyte capability with none of the drawbacks of traditional multiplex platforms, this platform has broad applicability in both research and clinical markets. The company believe the Simple Plex technology, along with other immunoassay platforms offered by Bio-Techne, represent the most comprehensive line of immunoassay products to meet customers' complete workflow in their research and clinical protein applications.