BIO PLANET S.A. Copyright BusinessAMBE
Listen to the full interview with
The gist: After a very good year during the corona crisis,
- "
Bio-Planet created unprecedented sales during the corona crisis,"Van Holsbeke cites. (...) "Many customers who came to us sporadically started shopping very widely. They not only gained stock of the products they bought from us, but discovered that it's not that hard to do all their shopping here." - "After that, we saw that people who shopped at went back to different receivers. We had factored that in. Fierce highs or lows make it difficult to manage. It's easier to control costs if you get a smooth line on that. You have to keep your finger on the pulse and try to forecast well from data."
Taking action
- "The invasion of
Ukraine originally caused mainly product scarcity and then also price inflation, which caused everyone to watch their budgets. That was a difficult period.Bio-Planet wants to convince people: we make it easy for customers to contribute to a sustainable world. -
"Only that comes with a slightly higher cost price and therefore . It was difficult to acquire new customers and convince them," said
Van Holsbeke . -
"Operating and personnel costs skyrocketed. We had between five and six thousand different items that we gave ample time to prove themselves. That all has purchase, storage and transportation costs. To keep our heads above water,
Bio-Planet has dropped 10 percent in assortment and we are also going to evaluate products a little faster." - "The inflation spiral has peaked and is quietly easing a bit. On the other hand, we are seeing more influx of new customers. They are again willing to spend the amounts they used to like to spend. This means that our volume is stable again," the CEO concludes.
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