Bharti Airtel announced the appointment of Raj Pudipeddi as Director - Consumer Business and Chief Marketing Officer for its India operations with effect from February 6, 2017. Pudipeddi will be part of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India), Bharti Airtel. In his new role, Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams. In his last role as Vice-President - Oral Care (North America), he led a large team across functions and sites, including manufacturing plants with P&L responsibility for a multi-billion business.