The meatiest, juiciest burger yet features mouthwatering taste and even stronger nutritional wins with 35% less fat and saturated fat, and fewer calories than 80/20 beef
The new iteration will be available in a 2-pack, the first-ever value 4-pack and a 1lb. Beyond Beef® pack
Beyond Burger mobile pop-ups in select cities across the
“We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers,” said
In addition to its irresistible taste, the new Beyond Burger delivers strong nutritional benefits such as:
- 35% less fat than 80/20 ground beef
- 35% less saturated fat than 80/20 ground beef
- Fewer calories and no cholesterol compared to 80/20 ground beef
- B vitamins and minerals comparable to the micronutrient profile of beef
“The launch of the latest Beyond Burger iteration is another strong step forward in providing consumers with absolutely delicious plant-based meat that is better for people and the planet, no sacrifice required,” said Ethan Brown, Beyond Meat Founder and CEO. “It is my hope that these meaningful advances in taste and nutrition, using only non-GMO plant-based ingredients, will delight existing consumers and invite others to join us in Going Beyond.”
The Beyond Burger: A Global Sizzling Sensation
The company introduced the Beyond Burger in 2016, revolutionizing the category as the first plant-based burger designed to look, cook and taste like animal meat and sold in the meat case. The Beyond Burger has since become a ubiquitous symbol for the future of food innovation and is available at approximately 28,000 retail locations across the US and in more than 80 countries globally. As demand for plant-based meat has grown, consumers have made their preference for
Advancing Human Health Through Rapid & Relentless Innovation
The roll out of the latest Beyond Burger iteration comes as part of Beyond Meat’s rapid and relentless innovation efforts to meet consumers’ growing demand for delicious, nutritious and sustainable plant-based meat made without GMOs.
Meat with a Lighter Environmental Footprint
In addition to the proven health benefits of plant-based meat, the University of Michigan’s 2018 LCA showed that the original Beyond Burger, compared to producing a ¼ lb. standard 80/20 beef burger, has 99% less impact on water scarcity, 93% less impact on land use, requires 46% less energy and generates 90% fewer greenhouse gas emissions.
Exclusive Early Access in A City Near You
Fans throughout the country can get a sneak peek and be among the very first to taste the new Beyond Burger for free before it enters stores by visiting one of the exclusive mobile pop-ups on
Atlanta (Piedmont Park (Greystone), 400 Park Dr NE,Atlanta, GA 30309)Chicago (Pioneer Court, 401 Michigan Ave,Chicago, IL 60611)Dallas (Klyde Warren Park , 2012 Woodall Rodgers Fwy,Dallas, TX 75201)Los Angeles (The Brig,1525 Abbot Kinney Blvd ,Venice, CA 90291)Miami (LAB Miami,400 NW 26th St ,Miami, FL 33127)New York City (Barclay’s Center,620 Atlantic Ave ,Brooklyn, NY 11217)
Those unable to visit one of the Beyond Burger pop-ups can go to their local grocery store to pick up the new Beyond Burger starting the week of
Visit Beyond Meat’s store locator to find the new Beyond Burger and other
About
Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While
Media Contact
Shira.Zackai@BeyondMeat.com
1 SPINS 12 weeks ending 3/21/21, Total US MULO and NEC
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3 The mobile pop-up in
Photos accompanying this announcement are available at
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Beyond Meat, Inc.
Beyond Meat, Inc.
Beyond Meat, Inc.
Beyond Meat, Inc.
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