Bed Bath & Beyond Inc. has appointed two new strategic marketing leaders - Kristi Argyilan as Senior Vice President (SVP), Brand Innovation and Jim Reath as SVP, Marketing. Ms. Argyilan and Mr. Reath will report to Cindy Davis, Bed Bath & Beyond's Chief Brand Officer (CBO), and President of Decorist. Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company's customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company's authority in its core markets. Mr. Reath will be responsible for the launch of new customer value propositions for each of the Company's core retail banners in 2021. He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath & Beyond, buybuy BABY, and Harmon Health and Beauty Stores, in addition to launching a portfolio of new owned brands starting Spring 2021.