Beamz Interactive, Inc. announced that it has partnered with 4GEN Limited to establish operations in Europe. Pursuant to the agreement, 4GEN will dedicate full time staff to Beamz in order to pursue the European market, including Russia and the Middle East. Beamz will be launching its European operations over the next several months as sales infrastructure is put into place, inventory is established and third-party relationships are solidified. The company's online presence and Beamz product availability in Europe is expected in the third quarter of 2013.

4GEN's principle, Rod Lewis, has agreed to assume the full-time position of Managing Director for Beamz European operations. Mr. Lewis has extensive experience in sales, marketing, and operations, including end-to-end supply chain and business development expertise.