Be Active Holdings, Inc. (OTCPK:JALA) announced a private placement of units at $0.03 per unit on April 25, 2013. The transaction included participation from certain accredited investors. Each unit will consist of one common share and a five year warrant to purchase common shares of the company at an exercise price of $0.05 per share. As part of the transaction, the company paid to the placement agent $35,000 as fees and issued a warrant to purchase up to 933,333 shares of common stock to a broker-dealer in connection with the sale of the units. The warrant issued to the broker dealer contains substantially the same terms as the warrants issued to the investors. The company will issue the securities pursuant to exemption provided under Regulation D. The company incurred expenses of $62,500 as part of the transaction. The company may further sell additional units as part of the transaction until May 1, 2013. No brokerage or finder's fees or commissions are or will be payable by the company to any broker, financial advisor or consultant, finder, placement agent, investment banker, bank or other person as part of the transaction.

On the same date, the company closed the first tranche of the transaction for gross proceeds of $850,000. The round included participation from 10 investors. Palladium Capital Advisors, LLC acted as the placement agent for the company and received $35,000 in cash as sales commission and warrants to purchase 933,333 shares. Harvey J. Kesner from Sichenzia Ross Friedman Ference LLP will act as legal counsel to the company.