Bambuser AB (publ) announced that after a successful launch in March last year, Bambuser's One-to-One Live Video Shopping solution is now seeing a major UI refresh to further improve usability and performance. Launched in the spring of 2021, Bambuser's One-to-One Live Video Shopping solution enables retailers to invite customers into private, two-way video calls with brand representatives and ­ if requested ­ to integrate into CRM systems. Within the video calls, products can be showcased, demonstrated, compared and easily added to cart, making One-to-One the ideal solution to enhance personal shopping and customer service and create consultations that lead to increased sales post-call. The latest One-to-One UI updates: A premium look and feel to align with other Bambuser updates, Enlarged product display area enabling the customer to see products in greater detail, Enhanced flexibility to suit any screen size, enabling a 50/50 split screen to better showcase products, Improved customer points of interaction.

Customers can now navigate through a selection of products (each featuring images and descriptions) curated by the brand representative.