axélero makes the power of inbound marketing available to axéleroLab startups thanks to its partnership with HubSpot

The startups accelerated by the Italian digital company will benefit from the Hubspot for startups programme, accessing inbound marketing and marketing automation strategies to strengthen their acquisition of customers.

Milan, 4thApril 2017- axélero has signed a partnership with Hubspot, global leader in inbound marketing, and joined the HubSpot Startups Partner Program (HSFS Partner) open to accelerators, incubators, venture capital firms and enterprises all over the world. By participating in the programme, axélero will enable the startups accelerated in the Lab to adopt the instruments of the most recent frontier of digital marketing: inbound marketing.

In fact, as well as scouting startups with similar business ideas to those of the digital company, the Lab will also be seeking to identify trends and cutting-edge technology solutions at global level which, incorporated in axélero's marketing strategies, can form the basis of innovative products and services to accelerate the business of Italian SMEs.

Joining the HSFS Partner network, which also includes 500 Startups and Ycombinators, gives startups the chance to benefit from targeted training programmes, dedicated tools, scholarships and other Hubspot services designed to familiarise businesses with the activities at the base of the inbound marketing funnel - attracting, converting, concluding, developing customer loyalty - significantly impacting on the growth of their companies.

A methodology developed in the States that continues to establish itself in Italy and which is based on content marketing, aimed at attracting the attention of target users that approach the company because of an interest in the issues it deals with. Thanks to precise lead generation techniques and the accurate profiling of users, their interests and needs, the company is able to propose the solution / product most in tune with their requirements, transforming visitors to the website into loyal customers.

"This collaboration is a real opportunity to test an extremely innovative marketing approach that also facilitates access to international markets, which is often prohibitive for a startup", comments Andrea Carbone, Chief Lab Officer at axélero. "Thanks to the Hubspot programme our startups can access training courses and advanced marketing tools that they can use to promote their services and content, also beyond the national borders, in order to attract prospects to be converted into customers."

"The HubSpot for Startups team is thrilled to announce our partnership with axélero Lab. Our mission is to help startups grow, and aligning with axélero and their startup Lab can give more emerging founders the opportunity to scale. By leveraging the expertise of both of our organizations, we can continue our mission and help many more startups access the global marketplace." -Christian Mongillo Head of Startup Business Development at Hubspot.

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axélero S.p.A., listed on the AIM Italia market since December 2014, is the Internet Company founded in 2008 by Leonardo Cucchiarini and Stefano Maria Cereseto. The Company is an Italian media, marketing and digital advertising operator, supporting the digitalisation of businesses and Public Administrations. Specifically, axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results. Ticker: AXEL, ISIN code: IT0005069809http://www.axelero.it/ HubSpot (NYSE: HUBS) is a leading inbound marketing, sales, and CRM growth stack. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 21,500 customers in more than 90 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. HubSpot Marketing includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. HubSpot Sales enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot CRM helps sales teams organize, track, and grow their pipeline. All three platforms integrate right out of the box and are available for free to start. HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies and has been named a top place to work by Glassdoor, Fortune, and The Boston Business Journal. HubSpot is headquartered in Cambridge, MA with offices in Singapore; Dublin, Ireland; Sydney, Australia; Tokyo, Japan; and Portsmouth, NH. Learn more at www.hubspot.com. axélero contacts Mauro Rutigliano Communication Manager

mauro.rutigliano@axelero.it Tel +39 02 84259800

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Simona Raffaelli, Vanessa Corallino Barbara Pianese axelero@imagebuilding.it

Tel +39 02 89011300

axélero S.p.A. published this content on 22 March 2017 and is solely responsible for the information contained herein.
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