LOS ANGELES, April 10 /PRNewswire-FirstCall/ -- AVP, Inc.
(OTC Bulletin Board: AVPI) (http://www.avp.com), a lifestyle sports
entertainment company focused on professional beach volleyball, and Jose
Cuervo Tequila, have announced the return of the Cuervo Gold Crown Series,
which kicks off the first three events of the 2008 AVP Crocs Pro Beach
Volleyball Tour. The three-event Cuervo-sponsored series runs from April 11-13
in Miami, then moves to Dallas from April 18-20, and concludes in Huntington
Beach, May 2-4.
At Huntington Beach, the top four men's and women's teams in cumulative
points after these first three events will go on to compete in a
winner-takes-all tournament to determine the Cuervo Gold Crown Series
champion. This final Cuervo Gold Crown tournament will take place following
the Huntington Beach tournament on Sunday, May 4. In addition to the prize
money won at the individual tournaments, one male and one female team stand to
win a $25,000 bonus check, for a total of $50,000 up for grabs.
"Jose Cuervo has a long, deep history as a supporter of the AVP," said
Leonard Armato, commissioner and CEO of the AVP Crocs Tour. "With the Cuervo
Gold Crown events coinciding with the first three AVP Crocs Tour events this
year, the energy Jose Cuervo brings to the lifestyle of pro beach volleyball
makes for a perfect season kick-off."
"Jose Cuervo is proud and excited to continue its partnership with the AVP
and the Cuervo Gold Crown Series," said Toby Whitmoyer, Brand Director, Jose
Cuervo. "We have enjoyed a strong relationship with the AVP in past years and
look forward to a spectacular season in 2008."
The series begins with AVP Crocs Tour stops in Miami, Fla. (April 11-13)
and Dallas, Tex. (April 18-20), and will conclude Cinco de Mayo weekend in
Huntington Beach, Calif. (May 2-4), where the check will be awarded. The teams
of Phil Dalhausser /Todd Rogers and Nicole Branagh / Elaine Youngs will
attempt to defend their 2007 Cuervo Gold Crown Series victories.
All three of the events featured in the Cuervo Gold Crown series will
begin with an open qualifier on the Thursday prior to the start of the
tournament. Anyone can enter the qualifier and, if they play well enough, can
enter the 24-team Main Draw starting on Friday. This means that local upstarts
have the chance to take on AVP Crocs Tour stars and Olympic champions in
exciting matchups throughout the weekend.
About AVP, Inc.
AVP, Inc. is a leading lifestyle sports entertainment company focused on
the production, marketing and distribution of professional beach volleyball
events worldwide. One of the fastest growing entities in the sports world, the
AVP operates two of the industry's most prominent national outdoor touring
series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights
Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events
throughout the United States in 2008 and features more than 150 of the top men
and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes
representing the United States won gold and bronze. The medals were the first
won by the U.S. women in professional beach volleyball, and the 2007 World
Champions in each gender are AVP athletes. AVP is headquartered in Los
Angeles, Calif., and the company's stock trades under the symbol AVPI on the
OTC Bulletin Board. For more information, please visit http://www.avp.com.
About Jose Cuervo
Jose Cuervo is the largest producer of Tequila throughout Mexico and
around the world. The Jose Cuervo portfolio of Tequilas includes Jose Cuervo
Especial, the number one Tequila worldwide, Jose Cuervo Clasico, Jose Cuervo
Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo
Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo
Margaritas and Jose Cuervo Margarita Mix. For more information, visit
http://www.cuervo.com.
Forward Looking Statements
Some of the information in this press release may contain projections or
other forward-looking statements regarding future events or the future
financial performance of the Company. We wish to caution you that these
statements involve risks and uncertainties and actual results might differ
materially from those in the forward-looking statements, if we receive less
sponsorship and advertising revenue than anticipated, or if attendance is
adversely affected by unfavorable weather. Event-related expenses, such as for
the stadium, transportation and accommodations, or security might be greater
than expected; or marketing or administrative costs might be increased by our
hiring, not currently planned, of a particularly qualified prospect.
Additional factors have been detailed in the Company's filings with the
Securities and Exchange Commission, including our recent filings on Forms
10-KSB and 10-QSB.
SOURCE AVP, Inc.