AudioEye : What Digital Agencies Should Know about AudioEye’s Partnership and Integration with Duda

There are a number of compelling reasons why agencies should provide digital accessibility services to their clients and why businesses of all sizes should invest in accessibility. Here are a few that highlight the urgency:

1. One in four Americans lives with a disability, and considering how much we all depend on the internet in almost every aspect of our lives - from healthcare to work, to education, and shopping - it is critical for businesses and organizations to build accessible websites.
2. Businesses of all sizes are now at risk of getting sued for inaccessible website design. Just in the last four years, the number of ADA-related lawsuits has gone up 400%. Digital accessibility lawsuits and demand letters can be time-consuming, stressful, and expensive, especially for companies that don't have internal legal support.
3. Accessibility can also make a big difference in customer reach and revenue. According to a 2020 Report on Disability Return, people with disabilities control over $1.2 trillion in disposable income in the United States. Yet, 75-80% of their customer experiences are failures. There's a huge opportunity for businesses that provide accessible and inclusive user experiences to reach these customers and build lasting customer relationships.
4. For any agency to compete in the digital age, it has to provide digital accessibility solutions - the law requires it and the customer expects it. Business owners are much more aware of digital accessibility today than they were a year ago and they rely on their digital agency partners to provide them with guidance. In a survey of business owners who use agencies to maintain their websites, "87% of those surveyed expect their web agency to inform them of the legal obligation and consequences of having an inaccessible and non-ADA compliant website" and "92% expect their agency to make their website accessible as part of the process." (Source: Baltimore Post-Examiner, May 2021)

Businesses may be hesitant to take on accessibility compliance on their own because they are worried about the cost, time, and other resources it may take. It's a complex business challenge, and most businesses are not equipped to take it on without outside help. This is where digital agencies have an opportunity to step in and differentiate themselves from competitors.

"As an agency owner, I should know more about accessibility than my clients. And that's why, when I saw how simple the AudioEye/Duda integration was, I was like, 'Well, this is great… Let's just get this installed on all our sites,'" says Josh Crouch, founder of the marketing agency Relentless Digital.

"Duda makes getting what I need super simple, and that helps me scale my business. I didn't know a lot about accessibility before I saw AudioEye on the Duda App Store but seeing it there was enough for me," says Josh. "Now I can tell my clients not to worry, 'I already took care of it for you. You can go back to your normal business activities.'"