ASUS appointed Leon Yu as the Regional Head for India and South Asia. Leon joins ASUS India from ASUS Middle East to assume the responsibility from Peter Chang, who has now moved to ASUS headquarters in Taiwan, and heads the Market Development Center for APAC. In his new role, Mr. Leon will be responsible for building ASUS' brand and business in the South Asia region which includes India, Sri Lanka, Bangladesh and Nepal, with a focus towards building client relationships, growing business volumes and sales of ASUS branded products and services. ASUS believes that Mr. Leon's in-depth knowledge and experience of the brand, marketing and distribution will bring a new dynamic to the local business particularly in such a highly competitive environment.