Acceleration of ASOS
Brands Strategy
Acquisition of Topshop, Topman, Miss Selfridge, HIIT
1 February 2021
1
Compelling Strategic Opportunity
Acquisition of | … that resonate | We will use our |
strong, iconic | with the core | market leading |
brands … | ASOS customer in | capabilities and |
the UK and | platform to drive | |
internationally | growth globally … |
- alongside selecting best retail partners; accelerating US strategy with Nordstrom partnership
… delivering attractive financial returns
- Double- digit return on capital (post tax) in first full year
- Fully funded from cash reserves; cash position remains robust
2
The ASOS Strategy
To be the #1 destination for fashion loving 20-somethingsworldwide
1. Truly global retailer
2. The ASOS Brands | 3. The ASOS Platform | 4. The ASOS Experience |
Design that can't | One platform with all | Inspiring, exciting, |
be found anywhere | the relevant product, | friction-free and |
else | all of the time | personalised |
5. Effective, efficient and sustainable model
3
Accelerating our ASOS Brands Strategy
The ASOS | The ASOS |
Experience | Platform |
Transforming brands with
leading 20-something online
experience
Inspiring, exciting, | One platform with all |
friction-free and | the relevant product, |
personalised | all of the time |
Bringing iconic 20-something
brands in-house
The
ASOS Brands
Design that can't be found
anywhere else
Leveraging our effective and efficient online model
Effective, efficient and sustainable model
4
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ASOS plc published this content on 01 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 01 February 2021 08:29:05 UTC.