The shift to digital commerce is accelerating faster than ever before and the need for sellers and brands to have both the technology and superpowers to maximize growth on digital commerce is increasingly critical. Both Ascential and Perpetua support brands' efforts to navigate this new retail ecosystem: Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems; Perpetua is the category defining product that brands and agencies use to deliver incremental growth on eCommerce marketplaces Amazon, Instacart, and Target, among others.
Perpetua began as an AI-powered ad optimization engine and reporting platform for Amazon sellers and brands. They have since expanded further into the digital commerce space, adding support for other key marketplaces and ad platforms including Instacart. With the majority of their product development happening in
Perpetua was founded bi-coastally by Hill in both
Ascential's Chief Executive
"We have doubled our company size in the past 6 months, and we plan to increase from 66 employees today to 200 employees in
About Perpetua
Perpetua is building growth infrastructure for eCommerce which includes growth optimization and reporting technology for the world's smartest eCommerce businesses. Through the platform, advertisers create goals based on strategy and rely on Perpetua's best-in-class, AI-powered optimization engine to execute tactically. Integrations with Amazon, Amazon DSP, Google Ads, Instacart and other marketplaces ensure brands achieve full-funnel engagement and maximum visibility across all channels.
Perpetua is venture-backed and headquartered in
About Ascential
Ascential delivers specialist information, analytics and eCommerce optimization platforms to the world's leading consumer brands and their ecosystems.
Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail and Financial Services.
- Digital Commerce - measurement, optimization and execution for digital commerce growth.
- Product Design - consumer product trend forecasting, data and insight to create world-class products and experiences.
- Marketing - services and tools to measure and optimise marketing creativity, media and platform effectiveness and efficiency.
Listed on the
SOURCE Perpetua
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