Arm Holdings plc announced the appointment of Ami Badani as chief marketing officer (CMO) with immediate effect. Badani will lead the Arm global marketing organization and report to Arm CEO Rene Haas. Badani joins Arm from NVIDIA where she held the role of Vice President of Marketing and Developer Products.

At NVIDIA, her responsibilities included cultivating the developer ecosystem for Data Processing Units (DPUs), driving the data strategy for Generative AI, and leading the company?s product and technical marketing efforts for the data center portfolio, one of NVIDIA?s largest growth areas. Badani brings to Arm a unique mix of technology marketing, product management, strategy and investment experience. Prior to NVIDIA, Ami was CMO at Cumulus Networks, a provider of enterprise-class software that was acquired by NVIDIA in 2020.

Badani also held marketing and product management leadership roles at several technology companies, including Cisco Systems. Prior to joining Cisco, Badani worked as an investment banker at Goldman Sachs and J.P. Morgan. Badani holds an MBA from the University of Chicago Booth School of Business and a B.S. in business from the University of Southern California.