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Bank ABC opens its state-of-the-art headquarters building in Amman and introduces its award-winning "ila" banking app in Jordan, offering an agile, seamless, and a new way of banking.
The launch ceremony was held on Sunday, 25th September 2022, following the inauguration of Bank ABC's new state-of-the-art headquarters building in Shmeisani, and was attended by distinguished guests and government officials. In attendance were the Governor of the Central Bank of Jordan (CBJ), HE Dr. Adel Al-Sharkas, former Governor of CBJ, HE Dr. Ziad Fariz; the Governor of the Central Bank of Bahrain, HE Mr. Rasheed Al Maraj, Chairman of Bank ABC Group, HE Mr. Saddek El Kaber, Bank ABC's board members and executive management, including the Acting Group Chief Executive Officer, Mr. Sael Al Waary. Built on the foundation of listening to and acting on customers' evolving needs and expectations, ila offers consumers an extremely personalized banking experience, 24/7/365 at their fingertips. Launched in Bahrain in 2019, it is now one of the fastest growing digital mobile-only banks in the region, and has garnered widespread industry recognition, innovating alongside the customers to deliver on its brand promise - "banking that reflects you." "ila embodies our passion and commitment to deliver a new kind of banking for an ever-changing world. Its intuitive banking model is focused on continually addressing our customers' pain-points, passions and financial aspirations, while enabling their everyday lifestyle experiences," remarked Mr. Sael Al Waary, Bank ABC Acting Group Chief Executive Officer and Chairman of Bank ABC Jordan. Arabic for the word "to," ila empowers customers to fulfil their life goals and financials aspirations, through innovative financial management and saving tools. It is designed to appeal to everyone, from tech-savvy Generation Z and Millennials to older generations and customer segments of all economic segments. "I would like to thank our regulators, both in Bahrain and Jordan, for their support and progressive leadership, our Board and shareholders for their faith in our ambitious strategy, and of course our employees, who have worked tirelessly to bring this transformative banking experience to Jordan," added Mr. Al Waary. Mr. George Farah Sofia, Chief Executive Officer of Bank ABC in Jordan, added: "We are delighted to add ila's innovative product suite to our banking proposition in Jordan. In addition to delivering a superior omnichannel customer experience, it enables us to extend our reach to the unbanked and underserved segments, in line with the Central Bank of Jordan's financial inclusion vision, and drive sustainable growth and development in the country." As part of ila's first phase launch in Jordan, customers will enjoy:
Find out more about ila's offerings by visiting theila Jordan website.
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Arab Banking Corporation (Jordan) PSC published this content on 05 October 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 October 2022 08:11:07 UTC.