AMETEK : Prestolite Power Hopes Customers Get a Charge Out of "Opportunity Charging" Video
January 20, 2015 at 03:31 am IST
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Release Date: Tuesday, January 13, 2015
Media Contacts:
Les Goldberg or Ashton Maxfield
les@masterplanpr.com or ashton@masterplanpr.com
TROY, Ohio, Jan. 12, 2015 - Executives at AMETEK Prestolite Power, a leading manufacturer of lift truck battery chargers, were scratching their heads to figure out an effective and unique way to make their customers aware of the company's new "opportunity charging" system.
In the industrial arena, traditional marketing techniques rarely give way to more creative, innovative and consumer-style methods to get the word out about new products and services. When Jeff Harrison, director of sales and marketing for the AMETEK Prestolite Power, a business unit of the $4.2 billion AMETEK, Inc., suggested an animated video, it was like the proverbial light bulb suddenly turned on in their heads.
How do you understand the impact of opportunity charging? Using cartoon-like characters, the video clearly explains and colorfully illustrates the opportunity charging concept, which leverages a lift truck operator's break time to recharge battery power and wirelessly keeps track of efficiency, existing power and other key parameters that help a warehouse run smoothly with reduced downtime and significantly less space.
"Our new video shows why the old method of manually replacing partially or totally discharged batteries with freshly charged motive batteries is a thing of the past," said Harrison. "Now, our opportunity charging system charges the batteries while they are still in the lift truck and while the operators are taking their breaks. The bottom line: less employee downtime, longer battery life, a safer and more environmentally friendly workplace and greater overall efficiency."
To view the video, go to: http://bit.ly/AMETEKOpporunityChargingVideo.
AMETEK Prestolite Power's recently introduced Wireless Battery Identification Device (WBID) works together with the company's updated DataLink 2 data analysis software to wirelessly gather battery data, monitor usage and identify potential problems that could lead to downtime.
About AMETEK Prestolite Power
Prestolite Power offers the industry's broadest range of industrial motive power chargers and is the only industrial battery charger provider able to custom tailor a system that combines the full range of conventional, opportunity and rapid charging solutions. Prestolite Power is a unit of AMETEK, Inc., a leading global manufacturer of electronic instruments and electromechanical devices. For more information, please visit: www.prestolitepower.com.
AMETEK, Inc. is one of the world's leaders in manufacturing and marketing electronic instruments and electromechanical devices. Net sales break down by family of products as follows:
- electronic instruments (70.1%): instruments and screens for aircrafts cockpits, airborne electronic systems of data surveillance and registering, pressure, temperature and flow sensors for airline companies and aeronautical manufacturers, analysis devices for the medical and research sectors, measurement and surveillance instruments used in the processing industries, instruments and dashboards for heavy trucks and agricultural vehicles, etc.;
- electromechanical devices (29.9%): brushless motors, heat exchangers, connectors, terminals, thermal management subsystems, motors-blowers, etc. primarily for the aeronautic, automotive, medical, computing and defense sectors. The group also provides metal powders and alloys for the manufacturing of electronic components and automotive and aeronautic products.
At the end of 2023, the group had more than 150 production sites worldwide.
Net sales are distributed geographically as follows: United States (52.6%), Asia (20.9%), United Kingdom (3.3%), European Union (14.3%) and others (8.9%).