HERE Technologies Collaborates with Amazon Alexa to Bring Seamless, Voice-First Navigation Experiences to Users in and Outside of the Car
January 07, 2019 at 07:30 pm IST
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HERE Technologies announced a new collaboration with Amazon that will see the two companies integrate Amazon Alexa and HERE navigation and location services. The combination of the voice-first interactions through Alexa with a leading in car navigation solution makes it easy for automakers to deliver an intuitive, voice-first experience for users inside and outside the car. Alexa will come pre-integrated within HERE Navigation On-Demand, the new one-stop solution for automakers to enable compelling, full-featured and always-fresh navigation experiences in their vehicles. Leveraging the Alexa Auto tools and APIs, HERE has built a true voice-first car navigation experience that keeps users focused on the road while enabling Alexa to deliver personalized guidance when and where it's needed most. HERE will also provide information from its location services platform to the Alexa service, allowing users to search and locate points of interest, access live traffic information, and conduct seamless route planning in and outside of the car. For exampe, users can ask Alexa inside their home to set a reminder to pick up bread at the grocery store after work. At the end of the day, the in-vehicle navigation system finds the optimal route to the store after work based on real-time traffic information and reminds users to pick up bread as the vehicle approaches the store location. Amazon utilizes high-quality location services from HERE to power Alexa's location awareness, providing important location data with context and insights to help users estimate time to work or the nearest cafe. Moving forward, Amazon and HERE will also explore opportunities to provide additional functionality to automakers and their customers. By integrating Alexa Auto with services created on the HERE Open Location Platform (OLP), for example, Alexa would be able to answer questions in a more conversational, contextual manner. A driver could ask, "Alexa, where do I turn?" and Alexa would respond with, "turn directly after the [designated building]." The HERE OLP is utilized by enterprise customers to enrich their data with the value of location context, and access and contribute to the next generation of location-based services. HERE OLP already ingests live car sensor data pooled from multiple car brands, which is transformed by HERE into real-time incident and safety information such as traction loss or hard braking ahead delivered to the vehicle's embedded navigation system and Advanced Driver Assistance Systems (ADAS).
Amazon.com, Inc. is one of the world leaders in on-line distribution of products to the general public. The group also operates a marketplace activity, allowing individuals and distribution companies to conduct their purchase and selling transactions for goods and services. The activity is organized around three families of products and services:
- electronic and computer products: toys, cameras, computers, laptops and peripherals, TVs, stereo systems, readers, wireless communication products, etc. Amazon.com also offers kitchen and garden equipment, clothing, beauty products, etc.;
- cultural products: books, musical products, video games and DVDs;
- other: primarily Internet interface and application development services.
Net sales break down by source of income between sales of services (55.5%) and sales of products (44.5%).
Net sales are distributed geographically as follows: the United States (68.8%), Germany (6.5%), the United Kingdom (5.9%), Japan (4.5%), and other (14.3%).