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10 January 2009 - Geneva, Switzerland: Advanced Digital Broadcast
(www.adbglobal.com), a leading supplier of technology to the global
digital television industry, is displaying at the Consumer
Electronics Show 2009 in Las Vegas, its advanced tru2wayä certified
ADB-4820C developed in partnership with Sony Corporation. The
product is the first set-back box that mounts behind flat TVs and
requires no dedicated remote control.
"We have been working with Sony for some time now, and both
companies are finally demonstrating this set-back box (SBB) at CES",
said François Pogodalla, CEO of ADB S.A. "This box benefits from a
unique mix of Sony's excellence in audio/video consumer products and
ADB's technology prowess."
Unlike standard set-top boxes which sit on top or below the TV set,
the ADB-4820C resides on the back of the Sony flat screen LCD TV and
remains invisible to the consumer, while still having all the
capabilities necessary to provide an enhanced entertainment
experience. Pogodalla went on to say, "We take pride in making
advanced technology so usable that the consumer forgets about it and
focuses on his viewing experience. This is what this product is
about!"
The ADB-4820C is presently the only tru2way(TM) certified SBB. The
SBB is controlled through HDMI-CEC using the remote control provided
with the TV, enabling the user to enjoy a clean and seamless
functionality.
This unique and fully interactive SBB is optimized for the next
generation cable networks incorporating tru2wayä technology. The
unit features a high-speed DOCSIS® return channel to support
high-bandwidth two-way communications for Video on Demand (VoD),
secure application download, and delivery of current and future
generation advanced applications and services. The ADB-4820C
supports HD and SD reception for MPEG-2, MPEG-4 (H.264) and
SMPTE-421M (WM9-AP). This distinctive product has been specifically
designed to operate with new flat panel television sets and has an
innovative space saving design. The ADB-4820C is one of the first
SBB solutions to receive full tru2way(TM) certification.
ADB has begun shipping sample quantities to Sony. The full
commercialization is yet to come.
-ends-
About ADB
Advanced Digital Broadcast (www.adbglobal.com) is a leader in the
design, development and supply of high-quality products to the
world-wide digital television market. The Company has deployed over
11 million set-top boxes, across high-volume markets, incorporating
the industry's pioneering middleware, conditional access and
hardware technologies.
ADB has established itself as a trusted partner to television
operators supporting them to launch new services using
state-of-the-art technology. Through its unique end-to-end
understanding of set-top box software, ADB is able to design and
supply highly efficient and optimized hardware platforms ahead of
the competition.
Approximately 70% of ADB's workforce is dedicated to engineering;
developing products across all the digital television technology
platforms including cable, Internet Protocol (IP), satellite and
terrestrial. The company is headquartered in Geneva, Switzerland
with its main Research and Development facility in Zielona Gora,
Poland and Operations division in Taipei, Taiwan. ADB has local
representation in Australia, Israel, Italy, Singapore, Spain, the
Ukraine, the United States and the United Kingdom.
ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is
publicly listed on the Swiss Stock Exchange (SIX:ADBN).
ADB. Defining Digital.
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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland
ISIN:
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SWX Swiss Exchange;
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