Corporate news announcement processed and transmitted by Hugin AS.
The issuer is solely responsible for the content of this 
announcement. 
----------------------------------------------------------------------
--------------    




 10 January 2009 - Geneva, Switzerland: Advanced Digital Broadcast
 (www.adbglobal.com), a leading supplier of technology to the global
 digital television industry, is displaying at the Consumer
 Electronics Show 2009 in Las Vegas, its advanced tru2wayä certified
 ADB-4820C  developed in partnership with Sony Corporation. The
 product is the first set-back box that mounts behind flat TVs and
 requires no dedicated remote control.

 "We have  been  working  with  Sony for  some  time  now,  and  both
 companies are finally demonstrating this set-back box (SBB) at CES",
 said François Pogodalla, CEO of ADB  S.A. "This box benefits from  a
 unique mix of Sony's excellence in audio/video consumer products and
 ADB's technology prowess."

 Unlike standard set-top boxes which sit on top or below the TV  set,
 the ADB-4820C resides on the back of the Sony flat screen LCD TV and
 remains invisible  to  the  consumer, while  still  having  all  the
 capabilities  necessary   to  provide   an  enhanced   entertainment
 experience. Pogodalla  went on  to  say, "We  take pride  in  making
 advanced technology so usable that the consumer forgets about it and
 focuses on  his viewing  experience. This  is what  this product  is
 about!"

 The ADB-4820C is presently the  only tru2way(TM) certified SBB.  The
 SBB is controlled through HDMI-CEC using the remote control provided
 with the  TV,  enabling the  user  to  enjoy a  clean  and  seamless
 functionality.

 This unique  and fully  interactive SBB  is optimized  for the  next
 generation cable  networks  incorporating tru2wayä  technology.  The
 unit  features  a  high-speed  DOCSIS®  return  channel  to  support
 high-bandwidth two-way  communications for  Video on  Demand  (VoD),
 secure application  download, and  delivery  of current  and  future
 generation  advanced  applications   and  services.  The   ADB-4820C
 supports  HD  and  SD  reception  for  MPEG-2,  MPEG-4  (H.264)  and
 SMPTE-421M (WM9-AP). This distinctive product has been  specifically
 designed to operate with new flat  panel television sets and has  an
 innovative space saving design.  The ADB-4820C is  one of the  first
 SBB solutions to receive full tru2way(TM) certification.

 ADB has begun shipping sample quantities to Sony. The full
 commercialization is yet to come.

                                -ends-



 About ADB

 Advanced Digital Broadcast (www.adbglobal.com) is a leader in the
 design, development and supply of high-quality products to the
 world-wide digital television market. The Company has deployed over
 11 million set-top boxes, across high-volume markets, incorporating
 the industry's pioneering middleware, conditional access and
 hardware technologies.

 ADB has established itself as a trusted partner to television
 operators supporting them to launch new services using
 state-of-the-art technology. Through its unique end-to-end
 understanding of set-top box software, ADB is able to design and
 supply highly efficient and optimized hardware platforms ahead of
 the competition.

 Approximately 70% of ADB's workforce is dedicated to engineering;
 developing products across all the digital television technology
 platforms including cable, Internet Protocol (IP), satellite and
 terrestrial. The company is headquartered in Geneva, Switzerland
 with its main Research and Development facility in Zielona Gora,
 Poland and Operations division in Taipei, Taiwan. ADB has local
 representation in Australia, Israel, Italy, Singapore, Spain, the
 Ukraine, the United States and the United Kingdom.

 ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is
 publicly listed on the Swiss Stock Exchange (SIX:ADBN).

 ADB. Defining Digital.


 
--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: 
CH0021194664; Index: SPI, SPIEX, SSCI;
Listed: Main Market in SWX Swiss Exchange;
http://hugin.info/136393/R/1281362/286499.pdf


Copyright © Hugin AS 2009. All rights reserved.