Adaptive Medias, Inc. announced that it has named Daryl McNutt as its Chief Marketing Officer. In this role, he will oversee all aspects of the company's marketing infrastructure including outbound marketing efforts, data analytics, and branding. He will be a major stakeholder in the company's Business Development, Product Development, Sales and Technology efforts as Adaptive continues to build world-class solutions that sit at the intersection of digitized content and advertising.

McNutt joins Adaptive Media's team after most recently serving as the Vice President of Marketing for Drawbridge, Inc., where he built advertising technology that leverages insights from cross-device behavior, and enabled advertisers and marketers to reach targeted mobile audiences. Prior to that, McNutt was the SVP of Marketing and Research for Brightroll, where he was instrumental in driving a period of rapid growth by guiding the company's marketing, research and reporting efforts allowing clients fully to realize the power of the video advertising platform. Previously, he held executive positions at comScore, Inc. (SCOR), Specific Media, and PhotoWorks.com.