Acreage Holdings, Inc. Appoints Katrina Yolen as Chief Marketing Officer
April 29, 2021 at 05:09 pm IST
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Acreage Holdings, Inc. announced Katrina Yolen has been appointed as the company's Chief Marketing Officer effective April 28th. Katrina brings a wealth of marketing and brand management experience spanning more than 15 years at iconic consumer packaged goods companies such as Kraft Foods and GlaxoSmithKline. Most recently, Ms. Yolen was the Senior Vice President of Marketing at another cannabis MSO, Curaleaf, where she built and led the marketing function. Prior to her role at Curaleaf, Katrina also held numerous marketing leadership roles at Dancing Deer Baking Company, Weetabix, and GlaxoSmithKline. Ms. Yolen began her marketing career at Kraft Foods/Nabisco where she held roles of increasing responsibility on brands such as Oreo, Ritz, and Kool Stuf toaster pastries.
Acreage Holdings, Inc. is a vertically integrated, multi-state operator in the United States cannabis industry. The Companyâs operations include cultivating and processing cannabis plants, manufacturing branded consumer products, distributing cannabis flower and manufactured products, and retailing dosable cannabis products to consumers. It is offering a range of products from its flagship brand, The Botanist, for adult-use sales in New Jersey. It has also launched Botanist Vape Cartridges and Disposables in Illinois, as well as Superflux Cured Concentrates. Its brand also includes Prime Wellness. It owns and operates eight cultivation and processing facilities, one each in Illinois, Maine, New Jersey, New York, Ohio, and Pennsylvania, respectively, and two in Massachusetts. The Company also owns 23 operational dispensaries in seven states. Its subsidiary, Universal Hemp, LLC, distributes, markets, and sells cannabidiol products.
ACREAGE HOLDINGS, INC. 
