Expansion of Acast’s self-serve podcast advertising platform enables advertisers to browse and buy host-read sponsorships across the entire
Today
“We have experienced significant success with our self-serve platform since its Q4 2022 launch. With the addition of host-read sponsorships on the platform, we can further optimize our vast inventory of 100,000 shows. By automating the ad-buying process, we create higher cost efficiency, favorable conditions for revenue growth at
The news marks
Traditionally, podcast sponsorships have been bought manually through an ad sales representative or through the podcaster directly. Acast’s self-serve advertising platform introduces automation into the discovery and buying processes to help media buyers make more efficient and accurate investments in podcasting. Advertisers using the platform will experience unparalleled transparency into each buy that will enable them to make the most informed, data-driven decisions based on pricing, audience insights, and more.
Since launching in November of last year, Acast’s self-serve podcast advertising platform has grown to service organizations of various sizes and industries, from small and medium sized businesses, to household brand names, to major agencies, and even to podcasters themselves. In the first few months of launch, more than 150 brands booked campaigns and nearly 40% of advertisers booked repeat campaigns.
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