Absolute Software announced Alice Hansen joined the company as Chief Marketing Officer. Her appointment corresponds with the company's growth momentum and international expansion. A proven leader with deep expertise in driving new growth strategies, Alice will lead all aspects of Absolute's global marketing organization, which includes corporate and brand, partner, product and field marketing.

She'll be responsible for developing and executing strategies that builds on Absolute's security brand and market position. Alice has a proven track record of helping companies drive growth through effective messaging, awareness, lead generation, product positioning, and the creation of new market categories that enable high growth sales. Alice has held critical leadership roles across many well-known brands, such as Salesforce, Autodesk and more.

Prior to joining Absolute, Alice led corporate marketing at Anaplan, where she and her team drove category creation, contributing to a 16x+ revenue multiple at acquisition in 2022.