By NEWS RELEASE
UPRICHARD APPOINTED CHIEF EXECUTIVE OF a2 Milk™ JOINT VENTURE
A2 Milk (UK), the joint venture established by Robert Wiseman
Dairies and the A2 Corporation has confirmed the appointment
of Sean Uprichard as Chief Executive.
He takes up his new position next month having spent the last
four years at the helm of Suso Drinks Ltd, who produce a
range of healthy fruit based soft drinks aimed at the teenage
market.
He was previously co-founder and General Manager of
Relentless Energy, a joint venture established by the
Coca-Cola Company and its bottler Coca Cola Enterprises to
launch a new energy drink into the UK market, now a £65
million brand. He also filled senior sales and marketing
roles with L'Oreal and
Unilever previously.
In November 2011, Britain's biggest fresh milk company,
Robert Wiseman Dairies and A2 Corporation, a company listed
in New Zealand, announced the creation of a joint venture and
the intention to introduce a range of a2 Milk™ products from
Summer 2012.
Robert Wiseman, Chairman of A2 Milk (UK), said:
"Sean's experience working in brand marketing and sales,
dealing with UK retailers and operating in a JV structure
combined to make him the outstanding candidate for the role
of CEO.
"We are delighted to welcome him to this exciting venture as
we work towards the launch of a2 Milk™ in the UK this
summer."
Ends January 9th 2011
a2 Milk™ is pure fresh milk from cows specially selected to
produce only A2 beta-casein protein, the 'original milk
protein' which all dairy cows produced prior to a natural
genetic variation which occurred several thousands of years
ago which led to the appearance of A1 beta-casein protein in
dairy herds.
Milk containing A1 and A2 beta-casein is a nutritious and
healthy food and in
Britain, most fresh milk for sale contains both types of
beta-casein protein.
In Australia, where a2 Milk™ has been available for a number
of years, many people who have self-diagnosed intolerance of
milk but are not medically diagnosed as being lactose
intolerant, are finding that their symptoms are improved or
completely alleviated by drinking a2 Milk™.
Robert Wiseman Dairies procures, processes and distributes almost a third of all fresh milk consumed in Britain, every day. Founded in East Kilbride in 1947 and listed on the London Stock Exchange in 1994, the company operates 6 dairies and 14 distribution depots in Britain, and employs more than 4,800 staff.
A2 Corporation
A2 Corporation Limited is a branded consumer goods company
listed on the New Zealand Stock Exchange. It owns and
commercialises internationally intellectual property
associated with a2 Milk™ - the original milk protein - which
many consumers believe is a healthy alternative to standard
milk. a2
Milk™ is one of the fastest growing grocery lines in
Australia, commanding a market share of over 2.0% of fresh
milk in the grocery channel by volume.
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| Documents associés | |
| UPRICHARD APPOINTED CHIEF EXECUTIVE OF a2 Milk™ JOINT VENTURE |
