Research and Markets (http://www.researchandmarkets.com/research/4gs2k8/valueadded_hair) has announced the addition of the "Value-added Hair Oils Market in India 2015-2019" report to their offering.
The analysts forecast the Value-added Hair Oils market in India to grow at a CAGR of 19.9% over the period 2014-2019.
Value-added hair oils are hair oils that are specially designed to provide extra care for hair. They are mainly used for hair-related problems such as hair fall and damage caused by factors such as hair coloring. They are premium products and highly priced. They are gaining high popularity because of the benefits they offer through the inclusion of natural ingredients in the formulation. The demand for value-added hair oils is mainly witnessed in professional centers such as beauty salons, spas, and beauty parlors.
One major trend in the market is the ongoing advances in R&D for product development by vendors. Vendors are investing huge amounts to achieve superior quality products and to have product line extensions. They are engaged in such activities to reduce the costs incurred while manufacturing the products.
According to the report, one of the key factors driving the market is the increased awareness about value-added hair oils among consumers. Indian consumers are trying new variants of value-added hair oils and are exploring the market. The availability of products through online channels is leading to increased exposure of these hair oils. Many companies are targeting the younger populace because the usage of such products is higher among younger people.
Further, the report states that the increased availability of counterfeit products and the intense competition in the market are leading to the use of unfair practices to capture market share. The market is flooded with counterfeits of the leading brands of value-added hair oils that are being used by consumers in rural areas. This is affecting the market share of leading vendors and damaging their brand image.
Key Vendors
- Bajaj
- Emami
- Marico
- Unilever
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Market Segmentation by Product
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/4gs2k8/valueadded_hair
