SAN ANTONIO, TX--(Marketwired - Jan 30, 2014) - Pear Analytics, a San Antonio web marketing firm, has just announced the launch of its new Online Marketing Planner. The tool, which is based in Microsoft Excel, is designed to help marketers and business owners better allocate financial resources and devise effective long-term strategies and goals.

The Online Marketing Planner walks marketers through five easy steps to determine their organization's overall marketing goals, define their ideal customer, calculate their customer lifetime values, and budget for more effective lead generation in the long run.

The tool also helps users understand and determine their website's online conversion rates, Cost Per Acquisition, and Cost Per Lead. By calculating these figures and learning to understand them, users can discover where their marketing dollars are best spent, and which areas might be sapping resources.

According to Ryan Kelly, founder and CEO at Pear Analytics, the planner was launched to take the guesswork out of online marketing and budgeting.

"We wanted to create a useful tool that will help professionals get their Internet marketing on track this year," Kelly said. "Instead of guessing which channels will be most effective or where financial resources are best spent, our planner makes it simple, breaking it down into five easy-to-follow steps."

The Online Marketing Planner is available for free download via Pear's website now. To learn more about the tool, email support@pearanalytics.com or call 888-427-2178.

ABOUT PEAR ANALYTICS
 Pear Analytics is an online marketing and web analytics firm based in San Antonio, Texas. It was launched in 2009 by marketing veteran Ryan Kelly and offers a variety of services, including web design, web management, Internet marketing tools, search engine optimization, call tracking and more. To learn more about Pear Analytics, visit www.PearAnalytics.com.