Research and Markets (http://www.researchandmarkets.com/research/77ldd2/marketing_mix) has announced the addition of the "Marketing Mix Analysis Money Transfer 2015" report to their offering.

According to the business of money transfer, numerous aspects of the marketing activities of ten money transfer companies were analysed. Miscellaneous techniques were used to analyse the four marketing fields product, price, place, promotion. The study is based on information from research, online databases, mystery research and secondary sources.

Analysed companies include Azimo, Money Gram, MoneyPolo, Ria, sendvalu, Skrill, Small World LCC, Western Union, WorldRemit, Xoom.

The study contains the following analysis:

- comparison of offered ways for money transfer

- comparison of offered countries and currencies

- comparison of fees and currency rates

- presence in price comparison websites and search engines

- evaluation of phone calls at the analysed companies

- evaluation of online requests at the analysed companies

- spendings for promotion in Germany / motives in internet, print, radio, TV

- presence in social media (Facebook, Google+, Twitter, YouTube)

- analysis of consistency and unique positions according to USPs and motives in promotion

- Marketing Mix Ranking based on all analysed marketing activities

- Marketing Positioning based on correspondence analysis

Key data:

- 228 destinations, 130 currencies

- price comparison with 36 settings

- 18 price comparison websites

- 50 mystery calls, 50 mystery mails

- spendings for promotion in Germany (4 media)

- 4 social media channels

Key Topics Covered:

Content:

1. Management Summary

2. Design of research

3. Product

4. Pricing

5. Distribution

6. Promotion

7. Strengths / Weaknesses

8. Marketing Ranking

9. Marketing Positioning

10. Sources

11. Contact

For more information visit http://www.researchandmarkets.com/research/77ldd2/marketing_mix