Diio, LLC, a global provider of business intelligence solutions to the transportation and travel industries, today announced that Paul Laherty has joined the company as Vice President, Sales. Jim Ogden has been tapped as the firm's Manager, Products and Services.

"Paul and Jim add a fresh perspective and years of front-line experience to the Diio team," said Chief Operating Officer Brian Kulman. "The addition of their energy, insight, and expertise will serve our customers well."

Prior to joining Diio, Paul Laherty led Sales, Marketing and Finance teams at American Airlines. At Advito, a travel management consultancy, he developed consultant training programs designed to improve advisor effect and performance. Paul led retail flight performance for Travelocity, before moving to Cornerstone Information Systems where he enhanced corporate sales and customer education efforts.

"Paul is knowledgeable and truly customer-focused," said Senior Vice President Jordan Kayloe. "We're excited to have Paul lead our new product sales effort."

Jim Ogden joins the company after nearly three decades in key managerial positions at American Airlines. Most recently Jim was Manager, Network Development, where he oversaw M&A, fleet selection, hub structure, and competitive analyses. Previously, Jim oversaw the development and maintenance of the airline's flight profitability reporting systems, as a manager in the Airline Profitability Analysis group. During his tenure in Revenue Management, Jim led the team responsible for RM analysis and management of AA's domestic operations.

"Jim is an airline business intelligence expert," noted Brian Kulman. "His command of BI data and the means to mine it for maximum effect will add an exciting new dimension to our product development efforts."

About Diio, LLC

Diio, LLC is a world leader in business intelligence tools and technology for the airline and travel industries. The company is the preferred business intelligence source for hundreds of the world's leading airlines, airports, aircraft manufacturers, aviation advisors, travel professionals, and destination marketers. Diio's airline customers collectively account more than 70 percent of global seat capacity and include the top 16 carriers in North America.

Diio, LLC
Joel Antolini
Chief Marketing Officer
855-344-6638
joel.antolini@diio.net
www.diio.net