Cenex® Driver Rewards Program Builds Retail Traffic

CHSCP
Jan 26, 2012

has launched Driver Rewards, an additional benefit for users of the branded retail locations. Under this new program, drivers earn reward points every time they purchase fuel with their Cenex Voyager Fleet Card, enabling them to attain gift cards for , the World's Foremost Outfitter of hunting, fishing and outdoor gear.

Drivers earn Driver Reward points at any of the more than 230,000 locations where Cenex Voyager Fleet Cards are accepted; they earn double points when purchasing Cenex® Roadmaster XL® Premium Highway Diesel Fuel and other high quality fuels at the more than 1,400 Cenex fueling locations in the United States. When drivers earn sufficient points, they are automatically emailed a $10 Cabela's® e-gift card. As a special promotion, drivers who enroll by March 31, 2012, receive 500 bonus points.

"Cabela's® gift cards earned through the new Driver Rewards program are provided in addition to the rebate (up to 4 cents per gallon) that CHS already provides to fleet accounts," says Doug Dorfman, vice president, CHS Refined Fuels Marketing. "At a time when some petroleum company loyalty programs are scaling back their rewards, we continue to expand ours to help the Cenex retail network attract new customers and build business. In its first two years, the exclusive loyalty partnership between Cabela's®, Inc. and the Cenex brand resulted in $152.8 million in new sales for Cenex marketers."

"Cabela's® is pleased to partner with the Cenex and Voyager brands to introduce this all-new benefit," says Dave Feddersen, national sales manager, Cabela's®, Inc. "Together, we're making it easy for our nation's hardworking drivers to earn fun, popular gear of their choice."

CHS is promoting the program through national fleet and Facebook advertising and other communications programs, including free merchandising kits for Cenex convenience stores.

CHS Inc. (www.chsinc.com) is the nation's leading cooperative, owned by farmers, ranchers and co-ops across the United States. A diversified energy, grains and foods business and a Fortune 100 company, CHS is committed to providing the essential resources that enrich lives around the world. CHS supplies energy, crop nutrients, grain, livestock feed, food and food ingredients, along with business solutions including insurance, financial and risk management services. The company operates petroleum refineries/pipelines and manufactures, markets and distributes Cenex® brand refined fuels, lubricants, propane and renewable energy products. CHS preferred stock is listed on the NASDAQ at CHSCP.

Cabela's® Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's® growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's® also issues the Cabela's® CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's® stock trades on the New York Stock Exchange under the symbol "CAB."