Birdzi, a provider of location analytics and mobile applications for personalized shopper engagement, today announced it has partnered with ProLogic Retail Services to bring cost-effective delivery of savings from personalized offers to shoppers at checkout. With this partnership, retailers can bring powerful personalized savings to their shoppers through Birdzi’s Personiphi Marketing Network and the Birdzi Shopper Engagement platform. As the retailer develops increasing shopper intelligence, they can easily expand their capability using ProLogic’s full suite of proven loyalty marketing capabilities.
Birdzi’s Personiphi Marketing Network levels the playing field for independent supermarket retailers by aggregating data from participating retailers, leveraging that scale into accessing incremental consumer product goods marketing funds and bringing relevant savings to shoppers on products they want to buy.
The company’s Shopper Engagement platform provides retailers and brands with the ability to reach shoppers with the right offer at the right time and place via its Offer Genius campaign management system that features in-store location technology and real-time content delivery through a retailer-branded mobile app. The Birdzi Shopper Engagement platform allows retailers to build and execute campaigns designed to grow shopper value, promote products and categories, and maximize shopper traffic through the store.
ProLogic provides loyalty marketing and CRM solutions to the supermarket industry, enabling retailers to leverage their shopper data to impact their marketing and promotions. ProLogic provides comprehensive analytics on shopper purchase data, helping retailers to identify their top shoppers and to develop personalized targeted offers that grow their purchases.
“It has been our experience that many retailers would like to have the ability to provide personalized offers to their customers. The partnership with ProLogic enables that solution,” said Shekar Raman, CEO, Birdzi. “Through our shopper engagement platform combined with ProLogic's robust loyalty marketing solution, we are excited to help retailers understand true shopper behavior in the store, leading to new insights into real-world consumer behavior.”
“Through Birdzi’s shopper engagement platform, we can now provide grocery retailers with personalized shopper engagement, with the option to add additional loyalty marketing capabilities from ProLogic,” said Ross Ely, CEO ProLogic Retail Services. “The ProLogic team is pleased to partner with Birdzi and support its growing installed base with our proven loyalty marketing and CRM solution.”
To learn more about Birdzi’s Personiphi Marketing Network or its Shopper Engagement platform, please contact info@birdzi.com. Media who would like to meet with Birdzi at the 2015 National Grocers Association Show, please contact Jeff Ketner at jeff@ketnergroup.com or 512.794.8876.
To learn more about ProLogic Retail Services, visit our website at www.prologicretail.com or contact Guy Keller at gkeller@prologicretail.com or 815-459-8379.
About Birdzi
Birdzi transforms retail spaces into location-aware environments, using sophisticated mobile analytics that provide insights into in-store shopper behavior. Birdzi provides both retailers and brands with a platform that allows them to target shoppers based on their purchase history, personal preferences, and location. The company’s powerful, cost-effective retailer branded mobile apps help shoppers along the path to purchase, while improving conversion and increasing revenues. Birdzi’s turnkey retail solution includes a comprehensive campaign management tool that allows retailers and brands to easily set up, manage and measure campaigns across multiple chains or stores. For more information: www.birdzi.com
About ProLogic
ProLogic Retail Services has been providing loyalty marketing and CRM solutions to the supermarket industry for over 20 years, having pioneered the loyalty marketing industry with its iconic S&H Green Stamps heritage. ProLogic’s solution delivers comprehensive analytics on retailers’ shopper data, helping retailers to identify their top shoppers and to develop personalized targeted offers that grow their purchases. Retailers using ProLogic’s solution have achieved significant gains in sales, profits and return on their marketing investments. For more information, visit www.prologicretail.com
