Yee How Choong
Net worth: 9 M $ as of 31/05/2026
Net worth: 9 M $ as of 31/05/2026
Yee How Choong currently works at Hong Leong Islamic Bank Bhd., as Director, Eco World Management & Advisory Services (UK) Ltd., as Director from 2017, Eco World London Development Co. Ltd., as Director from 2018, and Eco World London Holdings Ltd., as Director from 2018.
Mr. Choong also formerly worked at Hong Leong Financial Group Bhd., as President, CEO & Non-Independent Director from 2013 to 2015, GuocoLand Ltd., as Group President, CEO & Executive Director from 2015 to 2021, Citibank Savings (Philippines), Inc., as President & Chief Executive Officer, GuocoLand (Malaysia) Bhd., as Chairman from 2018 to 2021, Tower Real Estate Investment Trust, as Non-Independent Non-Executive Chairman & Manager from 2020 to 2021, GLM REIT Management Sdn.
Bhd., as Non-Independent Non-Executive Chairman, Hong Leong Bank (Cambodia) Plc, as Chairman, Hong Leong Bank Bhd., as Non-Independent Non-Executive Director from 2006 to 2015, Hong Leong Capital Bhd., as Non-Independent Non-Executive Director from 2005 to 2015, Hong Leong Assurance Bhd., as Non-Independent Non-Executive Director, Hong Leong Investment Bank Bhd., as Director, Hong Leong MSIG Takaful Bhd., as Director, Eco World International Bhd., as Non-Independent Non-Executive Director from 2017 to 2022, Hong Leong Asset Management Bhd., as Investment Committee Member, and Citibank Malaysia (L) Ltd., as Management Associate.
Mr. Choong received his undergraduate degree in 1979 and Masters Business Admin degree in 1981 from the University of Otago.
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
| 04/09/2025 | 20,00,000 ( 0.17% ) | 9 M $ | 31/05/2026 |
| Companies | Position | Start |
|---|---|---|
Hong Leong Islamic Bank Bhd.
Hong Leong Islamic Bank Bhd. Major BanksFinance National Commercial Banks | Director/Board Member | 08/04/2010 |
Eco World Management & Advisory Services (UK) Ltd.
Eco World Management & Advisory Services (UK) Ltd. Miscellaneous Commercial ServicesCommercial Services Provides advisory and project monitoring services | Director/Board Member | 21/08/2017 |
Eco World London Holdings Ltd.
Eco World London Holdings Ltd. Real Estate DevelopmentFinance Operates as a holding company that interest in residential land development services | Director/Board Member | 16/03/2018 |
Eco World London Development Co. Ltd.
Eco World London Development Co. Ltd. Real Estate DevelopmentFinance Leases real estate properties | Director/Board Member | 16/03/2018 |
| Companies | Position | End |
|---|---|---|
| ECO WORLD INTERNATIONAL | Director/Board Member | 20/05/2022 |
| GUOCOLAND (MALAYSIA) | Chairman | 01/07/2021 |
| TOWER REAL ESTATE INVESTMENT TRUST | Chairman | 01/07/2021 |
| GUOCOLAND LIMITED | Chief Executive Officer | 30/06/2021 |
| HONG LEONG CAPITAL | Director/Board Member | 21/09/2015 |
Active
Inactive
Listed companies
Private companies
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
| Private companies | 20 |
|---|---|
Hong Leong Bank Bhd.
Hong Leong Bank Bhd. Major BanksFinance Provides banking and financial services | Finance |
Hong Leong Financial Group Bhd.
Hong Leong Financial Group Bhd. Major BanksFinance Provides commercial banking services | Finance |
GuocoLand Ltd.
GuocoLand Ltd. Real Estate DevelopmentFinance Operates as an investment holding company with interest in the property development, investment and management, hotel operations, marketing and maintenance services | Finance |
GuocoLand (Malaysia) Bhd.
GuocoLand (Malaysia) Bhd. Real Estate DevelopmentFinance Operates as an investment holding company whose subsidiaries provides property development and investment services | Finance |
Hong Leong Capital Bhd.
Hong Leong Capital Bhd. Investment Banks/BrokersFinance Operates as an investment holding company which provides investment banking, stock broking, fund management and unit trust services | Finance |
University of Otago
University of Otago Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Hong Leong Asset Management Bhd.
Hong Leong Asset Management Bhd. Investment ManagersFinance HLAM is an active manager which aims to identify and invest in companies with sustainable competitiveness that seeks to deliver consistent portfolio performance and generate superior value for their investors. | Finance |
Hong Leong Assurance Bhd.
Hong Leong Assurance Bhd. Investment ManagersFinance HLA provides a range of protection, health and medical, savings and investment and retirement planning services via their network of branches, agents and brokers throughout Malaysia. | Finance |
Tower Real Estate Investment Trust
Tower Real Estate Investment Trust Real Estate Investment TrustsFinance Acts as a real estate investment trust | Finance |
Hong Leong Investment Bank Bhd.
Hong Leong Investment Bank Bhd. Investment Banks/BrokersFinance Provides brokerage services | Finance |
Citibank Malaysia (L) Ltd.
Citibank Malaysia (L) Ltd. Major BanksFinance Provides banking services | Finance |
Hong Leong Islamic Bank Bhd.
Hong Leong Islamic Bank Bhd. Major BanksFinance National Commercial Banks | Finance |
GLM REIT Management Sdn. Bhd.
GLM REIT Management Sdn. Bhd. Real Estate Investment TrustsFinance Real Estate Investment Trust/REIT | Finance |
Citibank Savings (Philippines), Inc.
Citibank Savings (Philippines), Inc. Regional BanksFinance Engages in thrift banking | Finance |
Hong Leong MSIG Takaful Bhd.
Hong Leong MSIG Takaful Bhd. Insurance Brokers/ServicesFinance Provides insurance plans and claim services | Finance |
Eco World International Bhd.
Eco World International Bhd. Real Estate DevelopmentFinance Engages in the development of real estate properties | Finance |
Hong Leong Bank (Cambodia) Plc
Hong Leong Bank (Cambodia) Plc Regional BanksFinance Provides banking services | Finance |
Eco World Management & Advisory Services (UK) Ltd.
Eco World Management & Advisory Services (UK) Ltd. Miscellaneous Commercial ServicesCommercial Services Provides advisory and project monitoring services | Commercial Services |
Eco World London Development Co. Ltd.
Eco World London Development Co. Ltd. Real Estate DevelopmentFinance Leases real estate properties | Finance |
Eco World London Holdings Ltd.
Eco World London Holdings Ltd. Real Estate DevelopmentFinance Operates as a holding company that interest in residential land development services | Finance |
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