Rajeev Belani

Wellness Forever Medicare Ltd. is engaged in retail pharmacy business through retail stores and online channels which offers pharmacy, surgical and FMCG products to the customers. It operates multi channel, hyper local retail network under the “Wellness Forever” brand, serving as a one-stop solution for customers wellness needs. The company operates through the Nutraceuticals segment, which is divided into Functional Food & Beverages and Dietary Supplements. The Functional Food & Beverages segment: There is an overlap between the functional food and beverages market in nutraceuticals and FMCG food and key contributors are fortified products like oats and fortified cereals, soy, flax seed, nutrition bars, probiotic yogurt and dairy products, baked goods and edible oils. The Dietary Supplements are further segmented as: Medical nutrition – nutrition to meet condition/disease specific goals with formulations such as tablet, capsules and powders, products like diabetic nutrition, dialysis nutrition, bone health, and anemics. Sports nutrition – nutrition to meet performance enhancement goals with formulations like protein powders, capsules and liquids, products like, energy supplements and mass/muscle gainers. General nutrition – nutrition for overall health & general wellness with formulations like tablet, capsules and powders, products like weight management, multi-vitamins, and beauty products for men & women. The company was founded by Ashraf Mohammed Biran, Gulshan Haresh Bakhtiani and Mohan Ganpat Chavan on February 8, 2008 and is headquartered in Mumbai, India.