Mitch Markel

Benenson Strategy Group LLC is a strategic research consultancy. Its services include brand battles, communication and messaging optimization, policies and regulations engagement, corporate reputation and trust, issue and crisis management, mergers and acquisition, market entry strategy, KPI tracking, customer journey mapping, and international politics. The company was founded by Joel Benenson and Carl Rossow in 2000 and is headquartered in New York, NY.

The American Marketing Association operates professional associations for marketers. The company offers services to marketing professionals including best practices and research studies, job resources, publications and directories. Its publications include flagship semi-monthly magazine Marketing News, as well as journal of marketing, journal of public policy and marketing and a variety of newsletters. The company was founded in 1931 and is headquartered in Chicago, IL.

Penn Schoen Berland (PSB), a member of Young & Rubicam Brands and of the WPP Group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. Founded in 1975, they bring together lessons from the campaign trail and the boardroom to create innovative strategies to handle complex situations. Their powerful hybrid model combines both political and corporate research, recognizing that the strategies used to effect change in one area can be innovative and effective in the other. They call this Winning Knowledge. In the political arena, PSB has thirty years of experience winning competitive elections. They’ve won nearly three quarters of the races they’ve run, and have worked as pollster and strategic advisor to candidates including President Bill Clinton, New York City Mayor Mike Bloomberg and UK Prime Minister Tony Blair. Their innovative and successful political work led Time Magazine to dub them “Masters of the Message.” In the corporate sector, PSB is a strategic research provider to more than 30 of the Fortune 100 companies, including many of the leading consumer and business brands. They help these organizations implement proactive, research-driven and integrated communications efforts like the ones that win political campaigns. In the entertainment world, PSB is a leading provider of cover testing research to leading magazine publishers, motion picture research for major Hollywood studios, and video game research to top game publishers. Their proprietary visual testing capabilities help clients assess and fundamentally enhance the power of their execution. Their operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in over 90 countries. Their offices in Washington, D.C., New York, , London, Seattle, Hong Kong, Los Angeles, San Francisco, Dubai, Beijing, Austin and Denver are supported by an in-house fielding capability and are fully equipped to provide the complete creative solutions their clients need.