Kim Perell
Chief Executive Officer at 100.co
Profile
Kim Reed Perell was the founder of Frontline Direct, Inc. (2003) and 100.co (2021), where she held the title of Chief Executive Officer.
She is also the founder of SmartMedia Technologies, Inc. Ms. Perell's current jobs include Director at Conversion Logic, Inc., Principal at Rincon Venture Management LLC, and Venture Partner at Revel Partners LLC.
Ms. Perell's former jobs include President & Chief Executive Officer at Amobee, Inc. (2016-2019) and Turn, Inc. (2017-2020), CEO at Amobee EMEA Ltd.
(2016-2020), and Chief Executive Officer at Adconion Direct (2009-2014).
Ms. Perell's education includes undergraduate degrees from Pepperdine University and Universidad de Belgrano.
Kim Perell active positions
| Companies | Position | Start |
|---|---|---|
Conversion Logic, Inc.
 Conversion Logic, Inc. Miscellaneous Commercial ServicesCommercial Services Conversion Logic, Inc. provides media cross channel attribution platform. Its solution includes unified marketing measurement, marketing mix modeling, digital multi-touch attribution, and TV multi-touch attribution. The company was founded by Alison Latimer Lohse, Brian D. Baumgart and Trevor Testwuide in 2014 and is headquartered in Los Angeles, CA. | Director/Board Member | - |
Rincon Venture Management LLC
 Rincon Venture Management LLC Investment ManagersFinance Rincon Venture Management LLC (Rincon Venture Partners) is a venture capital firm founded in 2005 by Jim Andelman. The firm is headquartered in Santa Barbara, California. | Private Equity Investor | - |
100.co
 100.co Packaged SoftwareTechnology Services 100.co is an AI-powered product innovation platform that is disrupting the consumer packaged goods market. The company is based in Miami, FL and has subsidiaries in the United States. With insights from digital-first consumers and direct-to-consumer e-commerce distribution, 100.co is reinventing the product development process that legacy CPG brands have relied on for decades. The American company's proprietary AI platform, Claire™, uses artificial intelligence, machine learning, and big data to predict product needs and market fit, reduce risk, and influence product attributes. 100.co enables purpose-driven products to be co-created with the world's most influential founders. The company was founded in 2021 by Kim Reed Perell and James Brennan, and Kim Reed Perell has been the CEO since 2021. | Chief Executive Officer | 01/03/2021 |
Revel Partners LLC
 Revel Partners LLC Investment ManagersFinance Revel Partners LLC (Revel Partners) is a venture capital firm founded in 2011 by Chris Young, Joe Apprendi, John Vincent and Thomas Falk. The firm is headquartered in New York. | Private Equity Investor | - |
Former positions of Kim Perell
| Companies | Position | End |
|---|---|---|
Amobee EMEA Ltd.
 Amobee EMEA Ltd. Advertising/Marketing ServicesCommercial Services Amobee EMEA Ltd. provides mobile advertising services. The company was founded on February 26, 2008 and is headquartered in London, the United Kingdom. | Chief Executive Officer | 31/12/2020 |
Turn, Inc.
 Turn, Inc. Internet Software/ServicesTechnology Services Turn, Inc. provides online advertising services. It offers digital data centralization, media planning and execution, consumer intelligence, media intelligence and brand intelligence solutions. The company was founded by James J. Barnett and John R. Ellis in 2004 and is headquartered in Redwood City, CA. | Chief Executive Officer | 31/01/2020 |
Amobee, Inc.
 Amobee, Inc. Packaged SoftwareTechnology Services Amobee, Inc. operates as a marketing technology company. It provides data driven cross channel digital advertising solutions for agencies, brands, and publishers. The company was founded in June 2005 and is headquartered in Foster City, CA. | Chief Executive Officer | 20/12/2019 |
Adconion Direct
 Adconion Direct Miscellaneous Commercial ServicesCommercial Services Adconion Direct provides marketing agency services. The private company is based in Santa Monica, CA. | Chief Executive Officer | 31/12/2014 |
Frontline Direct, Inc.
 Frontline Direct, Inc. Advertising/Marketing ServicesCommercial Services Frontline Direct, Inc. provides online advertising services. It specializes in database marketing, list management and customer acquisition solutions. The firm clients include Blockbuster, Columbia House, Experian and Lasik. The company was founded in 2003 by Amanda Currie and Kim Reed Perell and is headquartered in Las Vegas, NV. | Chief Executive Officer | 31/12/2008 |
Training of Kim Perell
| Pepperdine University | Undergraduate Degree |
| Universidad de Belgrano | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 13 |
|---|---|
Frontline Direct, Inc.
Frontline Direct, Inc. Advertising/Marketing ServicesCommercial Services Frontline Direct, Inc. provides online advertising services. It specializes in database marketing, list management and customer acquisition solutions. The firm clients include Blockbuster, Columbia House, Experian and Lasik. The company was founded in 2003 by Amanda Currie and Kim Reed Perell and is headquartered in Las Vegas, NV. | Commercial Services |
Gradient X, Inc.
 Gradient X, Inc. Internet Software/ServicesTechnology Services Gradient X, Inc. operates a technology platform for mobile advertising services. The firm offers its services through mobile devices based on WiFi and WiMax. It provides MMS advertising, mobile games and full screen interstitials. The company was founded in April 2012 and is headquartered in Foster City, CA. | Technology Services |
Adconion Direct
Adconion Direct Miscellaneous Commercial ServicesCommercial Services Adconion Direct provides marketing agency services. The private company is based in Santa Monica, CA. | Commercial Services |
Xdrive LLC
 Xdrive LLC Packaged SoftwareTechnology Services Xdrive LLC provides internet information management software and services. It provides data storage with a networked environment anytime, anywhere access to data that is easily shared and carefully protected. The company was founded in May, 1999 by Brett O'Brien and is headquartered in Beverly Hills, CA. | Technology Services |
AMG Advertising Topco Ltd.
 AMG Advertising Topco Ltd. Advertising/Marketing ServicesCommercial Services AMG Advertising Topco Ltd. provides advertising solutions. It provides advertising solutions for advertisers, agencies, and publishers. The firm connects brands to targeted audiences and enables advertisers to reach consumers with relevant content and advertising. The company was founded by Alexander E. Loeffler and Thomas Tyler Moebius in 2006 and is headquartered in Northampton, the United Kingdom. | Commercial Services |
Conversion Logic, Inc.
Conversion Logic, Inc. Miscellaneous Commercial ServicesCommercial Services Conversion Logic, Inc. provides media cross channel attribution platform. Its solution includes unified marketing measurement, marketing mix modeling, digital multi-touch attribution, and TV multi-touch attribution. The company was founded by Alison Latimer Lohse, Brian D. Baumgart and Trevor Testwuide in 2014 and is headquartered in Los Angeles, CA. | Commercial Services |
Amobee, Inc.
Amobee, Inc. Packaged SoftwareTechnology Services Amobee, Inc. operates as a marketing technology company. It provides data driven cross channel digital advertising solutions for agencies, brands, and publishers. The company was founded in June 2005 and is headquartered in Foster City, CA. | Technology Services |
Rincon Venture Management LLC
Rincon Venture Management LLC Investment ManagersFinance Rincon Venture Management LLC (Rincon Venture Partners) is a venture capital firm founded in 2005 by Jim Andelman. The firm is headquartered in Santa Barbara, California. | Finance |
Turn, Inc.
Turn, Inc. Internet Software/ServicesTechnology Services Turn, Inc. provides online advertising services. It offers digital data centralization, media planning and execution, consumer intelligence, media intelligence and brand intelligence solutions. The company was founded by James J. Barnett and John R. Ellis in 2004 and is headquartered in Redwood City, CA. | Technology Services |
Amobee EMEA Ltd.
Amobee EMEA Ltd. Advertising/Marketing ServicesCommercial Services Amobee EMEA Ltd. provides mobile advertising services. The company was founded on February 26, 2008 and is headquartered in London, the United Kingdom. | Commercial Services |
SmartMedia Technologies, Inc.
 SmartMedia Technologies, Inc. Packaged SoftwareTechnology Services SmartMedia Technologies, Inc. operates as a next generation MadTech platform and services company. The company was founded by Reeve Collins and Ben Zimmerman and is headquartered in Carbondale, CO. | Technology Services |
100.co
100.co Packaged SoftwareTechnology Services 100.co is an AI-powered product innovation platform that is disrupting the consumer packaged goods market. The company is based in Miami, FL and has subsidiaries in the United States. With insights from digital-first consumers and direct-to-consumer e-commerce distribution, 100.co is reinventing the product development process that legacy CPG brands have relied on for decades. The American company's proprietary AI platform, Claire™, uses artificial intelligence, machine learning, and big data to predict product needs and market fit, reduce risk, and influence product attributes. 100.co enables purpose-driven products to be co-created with the world's most influential founders. The company was founded in 2021 by Kim Reed Perell and James Brennan, and Kim Reed Perell has been the CEO since 2021. | Technology Services |
Revel Partners LLC
Revel Partners LLC Investment ManagersFinance Revel Partners LLC (Revel Partners) is a venture capital firm founded in 2011 by Chris Young, Joe Apprendi, John Vincent and Thomas Falk. The firm is headquartered in New York. | Finance |
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