J. Gary Shansby
Founder at Tequila Partida LLC
Profile
Gary Shansby is a Senior Advisor of Bookend Capital Partners.
Mr. Shansby is a pioneer in consumer products private equity and has personally led the development of more than fifty successful consumer brands.
He is the co-founder and former Chairman of TSG Consumer Partners (formerly known as The Shansby Group).
Over his 21 years there, TSG completed investments in such brands as Famous Amos, Vitaminwater, Terra Chips, Mauna Loa, Smart Balance, Pureology and Muscle Milk.
Mr. Shansby is also the founder, Chairman and CEO of Tequila Partida, a multi-national Mexican-produced ultra-premium tequila.
Mr. Shansby was formerly Chairman and CEO of Shaklee Corporation, at the time a Fortune 500, NYSE-listed multi-national company.
Mr. Shansby previously served in marketing and management positions at Colgate-Palmolive and The Clorox Company.
He received his BA from the University of Washington, where he endowed a Chair in Marketing Strategy and was Chairman of the Foster Graduate School of Business board.
J. Gary Shansby active positions
| Companies | Position | Start |
|---|---|---|
Tequila Partida LLC
 Tequila Partida LLC Beverages: AlcoholicConsumer Non-Durables Part of Lucas Bols NV, Tequila Partida LLC is an authentic, all-natural, estate-grown premium tequila company based in Oakland, CA. Tequila Partida maintains exceptional standards of quality and consistency in the cultivation, harvest, cooking, distillation, and aging of their 100% blue agave tequila. According to F. Paul Pacult, the leading spirits authority, Partida is "the finest tequila that money can buy." Partida Reposado was recently ranked as one of the top ten spirits of 2019 by the Spirit Journal. Tequila Partida is the world's highest-rated tequila made from the freshest agave that is artisanally distilled like the finest single malt and aged beyond expectations. Tequila Partida was founded in 2005 by J. Gary Shansby, and the CEO is Steve Lauth. Tequila Partida was acquired by Lucas Bols NV on February 04, 2022 for $10 million. | Founder | 01/01/2005 |
Bookend Capital Partners LLC
 Bookend Capital Partners LLC Investment ManagersFinance Bookend Capital Partners LLC (Bookend Capital Partners) is a private equity firm founded in 2015 by Alexander Steve Panos. The firm is headquartered in New York. | Consultant / Advisor | - |
Former positions of J. Gary Shansby
| Companies | Position | End |
|---|---|---|
TSG Consumer Partners LLC
 TSG Consumer Partners LLC Investment ManagersFinance TSG Consumer Partners LLC (TSG Consumer Partners) is a private equity firm founded in 1986 by Charles Howard Esserman. The firm is headquartered in Larkspur, California. | Chief Investment Officer | 30/09/2007 |
| COLGATE-PALMOLIVE COMPANY | Corporate Officer/Principal | - |
Wyeth Corp.
 Wyeth Corp. Pharmaceuticals: MajorHealth Technology Wyeth LLC develops, manufactures, and distributes pharmaceuticals and biological substances. The company was founded in 1926 and is headquartered in Madison, NJ. | Corporate Officer/Principal | - |
| THE CLOROX COMPANY | Corporate Officer/Principal | - |
Booz Allen Hamilton, Inc.
 Booz Allen Hamilton, Inc. Engineering & ConstructionIndustrial Services Booz Allen Hamilton, Inc. engages in the provision of management and technology consulting services. Its services include consulting, analytics, digital solutions, engineering, cyber security, and product. The company was founded by Edwin G. Booz in 1914 and is headquartered in McLean, VA. | Corporate Officer/Principal | - |
Training of J. Gary Shansby
| University of Washington | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| THE CLOROX COMPANY | Consumer Non-Durables |
| COLGATE-PALMOLIVE COMPANY | Consumer Non-Durables |
| Private companies | 6 |
|---|---|
TSG Consumer Partners LLC
TSG Consumer Partners LLC Investment ManagersFinance TSG Consumer Partners LLC (TSG Consumer Partners) is a private equity firm founded in 1986 by Charles Howard Esserman. The firm is headquartered in Larkspur, California. | Finance |
Shaklee Corp.
 Shaklee Corp. Specialty StoresRetail Trade Shaklee Corp operates vitamins and supplements store. The firm offers premium vitamins, nutrition supplements, clean beauty, and green home products. The company was founded by Dr. Forrest C. Shaklee in 1956 and is headquartered in Pleasanton, CA. | Retail Trade |
Booz Allen Hamilton, Inc.
Booz Allen Hamilton, Inc. Engineering & ConstructionIndustrial Services Booz Allen Hamilton, Inc. engages in the provision of management and technology consulting services. Its services include consulting, analytics, digital solutions, engineering, cyber security, and product. The company was founded by Edwin G. Booz in 1914 and is headquartered in McLean, VA. | Industrial Services |
Wyeth Corp.
Wyeth Corp. Pharmaceuticals: MajorHealth Technology Wyeth LLC develops, manufactures, and distributes pharmaceuticals and biological substances. The company was founded in 1926 and is headquartered in Madison, NJ. | Health Technology |
Tequila Partida LLC
Tequila Partida LLC Beverages: AlcoholicConsumer Non-Durables Part of Lucas Bols NV, Tequila Partida LLC is an authentic, all-natural, estate-grown premium tequila company based in Oakland, CA. Tequila Partida maintains exceptional standards of quality and consistency in the cultivation, harvest, cooking, distillation, and aging of their 100% blue agave tequila. According to F. Paul Pacult, the leading spirits authority, Partida is "the finest tequila that money can buy." Partida Reposado was recently ranked as one of the top ten spirits of 2019 by the Spirit Journal. Tequila Partida is the world's highest-rated tequila made from the freshest agave that is artisanally distilled like the finest single malt and aged beyond expectations. Tequila Partida was founded in 2005 by J. Gary Shansby, and the CEO is Steve Lauth. Tequila Partida was acquired by Lucas Bols NV on February 04, 2022 for $10 million. | Consumer Non-Durables |
Bookend Capital Partners LLC
Bookend Capital Partners LLC Investment ManagersFinance Bookend Capital Partners LLC (Bookend Capital Partners) is a private equity firm founded in 2015 by Alexander Steve Panos. The firm is headquartered in New York. | Finance |
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